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Entrepreneurship : Article

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GrowthStrategy: Market Expansion
FastTrac
9/20/2006
Article Resource
Summary:

There are four basic strategies for growth--Market Penetration, Market Expansion, Line Expansion, and New Product Development. This article examines Market Expansion.

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Guidelines for Terminating Employees
Sherman Andrew J
4/1/2002
Article Resource
Summary:

The decision to terminate an employee can be both emotional and frustrating. If not handled properly, it can also result in expensive litigation. These days, wrongful termination lawsuits are not idle threats. According to a recent study conducted by Jury Verdict Research, recently fired executives who sued are winning often and winning big.

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Handling Online Customer Feedback
Zeltzer Alysa Villafranco John
9/1/2006
Article Resource
Summary:

This article provides ideas on how you can respond to online customer feedback (especially when it's anonymous) to protect your company's reputation and to bolster your online marketing strategy.

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Having the Relationship -- Even With the VCs
Lawton Jennifer
11/1/1997
Article Resource
Summary:

Venture capitalists aren't the vultures they're said to be. They're just investors, and the key to dealing with investors is having a relationship, according to this witty exchange between the author and her construct, the Everyman-entrepreneur, who discuss financing at a typical gathering for entrepreneurs.

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Helping Others Be Successful
FastTrac
2/20/2007
Article Resource
Summary:

The people working for you will be the ones to determine your success. This article will help you discover what motivates them.

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Helping Young Entrepreneurs Avoid the Icebergs
Thomas Peter H
10/1/2004
Article Resource
Summary:

A profile and a video tell the story of how entrepreneurship mentoring organizations have been a large factor in Peter Thomas' success, and how he in turn generously gives back his time and financial support.

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High Growth and the Buy-Sell
Kenefick James F
1/1/2006
Article Resource
Summary:

Whether a company is built with 50/50, majority, or minority partners, the author shares key lessons learned about buy-sell agreements as his companies grew and became more sophisticated.

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How Entrepreneurs Get Value From Temporary Workers
Freeman Valerie
3/8/2004
Article Resource
Summary:

Getting the best out of temporary workers requires that entrepreneurs treat them as neither employees nor pariahs but rather take a middle ground, says the founder of a staffing service.

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How Governments Should Spur Entrepreneurship
Nanda Ramana Kerr William
4/28/2010
Article Resource
Summary:

How should a government promote entrepreneurship? This column argues that providing support programs for targeted sectors or companies is akin to "picking winners ex ante." A far better approach is to encourage competition in the financial sector that facilitates experimentation in the real economy. Governments should forget about picking winners and focus on picking the right system.

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How Your PR Can Seize the Day
Kwittken Aaron
5/25/2010
Article Resource
Summary:

Baseball legend "Shoeless" Joe Jackson said "If you build it, he will come" -- a quote made famous by the Kevin Cosner movie Field of Dreams. A lot of companies take this approach when it comes to public relations.

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