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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Balance sheets of many emerging companies show that their intellectual property is their most valuable asset. For that reason, owners and managers must focus their energies and resources on its development and protection.
As an entrepreneur, it is important to take periodic inventory of your assets so that they can be leveraged. Conducting an intellectual property audit can help create both incremental revenue streams and new opportunities.
Before you can create a winning brand strategy, you've got to have a winning product or service to promote.
Learn how a clearly defined brand identity can help build your business, even in the face of fierce competition.
At a time when branding is more important than ever for entrepreneurs, Lillian Vernon, the doyenne of direct-mail retailing, talks about branding herself to reach her customers. In the past half century, the strategy has enabled her company to get valuable publicity, as well as more easily extend its product line and weather times of crisis, the author writes.
Combining the allure and fun of an Australian theme with savvy advertising and PR, plus sports-related sponsorships led Outback Steakhouse to the top slotted brand in the steakhouse business, with over 700 locations globally.
Managing cash flow can be tricky, but building strong relationships with everyone involved in your business can make that task easier. The Founder of the Louis J. Grasmick Lumber Co. has discovered that managing revenue becomes easier when you have a loyal customer base and carefully selected accounts. He shares his view on creating revenue through emphasizing the importantce of strong relationships.
Running your own business on your own terms means freedom in your schedule and approach. It can also mean slim funding. This Co-founder of The Baby Einstein Company was seeking to avoid entanglement with venture capitalists and found that doing business on a cash-only basis was the answer.
Fickle clients, fast growth, creative people -- crazy business! This entrepreneur watched his firm grow swiftly and his financial records become increasingly more complex, all while doing business with people whose first priority was not finishing the project on budget. He shares his experience dealing with creative workers, a quickly growing business, and his solution: strictly managed cash flow.
Because he makes a living at sorting through the finances of failing companies, this turnaround specialist knows that the single most important approach for building new companies or salvaging dying ones is careful cash flow management. This entrepreneur writes on the balancing act and the pitfalls to avoid while managing your money.
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