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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Businesses that can align their product and service offerings with both their business strategy and the customers' needs will grow the strongest businesses and maintain their success in the long run.
Addressing limitations and liabilities helps entrepreneurs analyze their business's ability to produce products, deliver services, and create new products and services.
Beyond just the time she spends helping low-income high school students learn about entrepreneurship, Patty Alper provides funding, which takes the students' experience to the next level.
Many forms of advertising can be used by companies today but the only effective form of advertising is the one that reaches the eyes and ears of your intended audience.
An entrepreneurial company just past the start up stage faces the issue of how to find customers for its product or service, price it right and get the word out, writes the founder of a software company and also a previous business. Meeting the challenges of phase two sets the stage for substantial growth, the author says.
This veteran entrepreneur recommends a top-down approach to ensure a company's overall strategic goals drive the compensation plan. When clear objectives (including revenue targets) are defined for the business, entrepreneurs can better determine sales targets as well as how sales reps can help grow the company.
Niche companies needn't be intimidated by their large corporate competitors because even the biggest companies must be adept at marketing differently to discreet audiences, writes the author, who founded the country's leading black-owned media concern. The solution is to stick to your specialty, maintain excitement with new ideas, and commit resources to expanding the brand.
Business conflicts are inevitable, which means you need legal counsel to guide you through potential litigation. This article is a comprehensive review of alternative courses to litigation, including arbitration, mediation, and private judging.
Having focused last month on efforts to further entrepreneurship abroad leading up to the global Presidential Summit on Entrepreneurship, this week I wanted to focus squarely on the United States ahead of next month's Global Entrepreneurship Week Partners Forum convened at the Kauffman Foundation in Kansas City. Who are some of the leading players in 2010 driving America's startup culture and how does Global Entrepreneurship Week each November enable them to combine voices in underscoring to the American people how entrepreneurs built America?
What does "Lean" mean? This article provides the basic background, terminology, and insight entrepreneurs need to understand how specific, proven processes lead to reduced costs, improved quality, and delighted customers. It also briefly considers the next logical extension of Lean Manufacturing (Lean Thinking), which allows service companies to benefit from the hard-won lessons of manufacturers.
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