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Entrepreneurship : Article

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Entrepreneurial Hiring: Think Salesmanship
Sack Andy
11/1/1998
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Summary:

In today's extremely tight labor market, small-company employers must approach hiring just as they approach selling. To lure able and enthusiastic candidates, the author writes, a CEO should consider such steps as contacting reluctant candidates personally, offering equity compensation to augment salaries, and sending welcoming gifts like fruit baskets. Of particular note is a discussion of factors the author says "count" in the sales-whoops!-the hiring process.

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Entrepreneurial Retention: It's a Vision Thing
Goncalves Gabriel
11/1/1998
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Summary:

If you think hiring is tough in today's tight labor market, you should figure that retaining people is even tougher. To keep employees, small-company owners must provide more than just competitive compensation packages, the author writes. What really makes the difference is a CEO's ability to communicate an organizational vision and to recognize the people who translate that vision into revenue and profit.

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Going Back to College--For Entrepreneurial Resources
Heinmiller Robert
9/1/1998
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Summary:

Entrepreneurs will find a host of business-building resources at nearby colleges and universities, among them books, brains and bodies, writes the author. Scour the libraries for printed materials, tap faculty for consulting jobs, and marshall students for research and staffing needs, he advises. In summing up, he offers valuable tips for getting acquainted and making the best use of campus resources.

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Unleash the Power of the National Media
Dye Dan
8/1/1998
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Summary:

Three dogs, two guys, and one 59-cent biscuit cutter add up to powerful national public relations: A high-brow bakery for dogs becomes the toast of prestigious publications and broadcast outlets (The Wall Street Journal, the cover of Forbes, People magazine and The Oprah Winfrey Show). In this engaging article, its co-founder serves up tips that are as tough as the business is winsome for your doing the same. Among the suggestions: massage that rookie from the local weekly.

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Emerging Markets: An Entrepreneur's Guide to Staying Sane, Safe and Profitable
Nelson R W
5/1/1998
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Summary:

Doing business in the rough-and-tumble arena of underdeveloped countries involves adhering to global business basics, such as researching markets thoroughly, while coping with surprises, writes a veteran international entrepreneur who first took his company overseas three decades ago. In entering the "emerging markets," entrepreneurs need to keep close tabs on how (and if) they will be paid, as well as on local managers overly eager to make sales.

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Expanding Internationally: Grow As You Go
Curle Robin Lea
5/1/1998
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Summary:

Foreign markets enable entrepreneurs to increase revenue and expand markets, according to the author, who took her software company into Europe after only three years.

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Having the Relationship -- Even With the VCs
Lawton Jennifer
11/1/1997
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Summary:

Venture capitalists aren't the vultures they're said to be. They're just investors, and the key to dealing with investors is having a relationship, according to this witty exchange between the author and her construct, the Everyman-entrepreneur, who discuss financing at a typical gathering for entrepreneurs.

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Mentoring Is for Entrepreneurs, Too
Helzberg Barnett Jr
8/1/1997
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Summary:

Entrepreneurs should cultivate relationships with outsiders who can offer support and advice, even though "mentoring," as it's often called, is typically considered an instrument of corporate career-building. In this insightful article by an entrepreneur who founded a non-profit organization to pair owners of young companies with seasoned business owners, the author advises entrepreneurs to seek help from peers as well as superiors and from several outsiders rather than a single guru.

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Financing Growth: More Than a Matter of Money
Gordon Jeff
3/1/1997
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Summary:

For aspiring and active entrepreneurs, financing growth isn't always a matter of taking readily available funding. In this article, Jeff Gordon, who founded two companies in the decade since graduating from college, says the entrepreneur really seeks the best "engine" for fueling growth, which isn't necessarily money. He offers tips for choosing from an array of monetary and nonmonetary options.

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Compensation and Rewards
1/1/0001
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Summary:

Most people are motivated more by the work they do and the environment in which they work than by the money they earn. Therefore, the compensation and reward systems you offer to employees should include both monetary and non-monetary ideas.

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