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Giving Online Marketing a Greater Share
Topping Chris
9/1/2006
Article Resource
Summary:

In today's e-marketplace, allocating a larger portion of the budget to online marketing pays off for Petals, a silk floral company. The author writes about his company's commitment to using the Internet to positively impact sales.

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Helping Young Entrepreneurs Avoid the Icebergs
Thomas Peter H
10/1/2004
Article Resource
Summary:

A profile and a video tell the story of how entrepreneurship mentoring organizations have been a large factor in Peter Thomas' success, and how he in turn generously gives back his time and financial support.

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Out of the Loop in Silicon Valley
The New York Times
4/19/2010
Article Resource
Summary:

Candace Fleming’s résumé boasts a double major in industrial engineering and English from Stanford, an M.B.A. from Harvard, a management position at Hewlett-Packard and experience as president of a small software company.

But when she was raising money for Crimson Hexagon, a start-up company she co-founded in 2007, she recalls one venture capitalist telling her that it didn’t matter that she didn’t have business cards, because all they would say was “Mom.”

Another potential backer, reports Claire Cain Miller in The New York Times, invited her for a weekend yachting excursion by showing her a picture of himself on the boat — without clothes. When a third financier discovered that her husband was also a biking enthusiast, she says, he spent more time asking if riding affected her husband’s reproductive capabilities than he did focusing on her business plan. Ultimately, none of the 30 venture firms she pitched financed her company. She finally raised $1.8 million in March 2008 from angel investors including Golden Seeds, a fund that emphasizes investing in start-ups led by women.

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You Can't Take That Away From Us
Tatelman Barry
3/15/2002
Article Resource
Summary:

A culture of fun and respect for customers and employees pervades this family-owned furniture business that has been sold to legendary investor Warren E. Buffett, writes the author. Culture is what can't be taken away, even after a company is sold, as both the author and his brother are still actively involved, he notes.

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Downsizing Well
Szatkowski Carol A
4/8/2002
Article Resource
Summary:

Entrepreneurs confronting the unhappy task of having to downsize when business conditions change need to execute in a way that preserves the dignity of, and, ultimately, the relationship with, the employees, says an entrepreneur who laid off her entire staff in the wake of the dot-com crash. Downsizing well involves throwing away the rulebook and dealing with people on a personal level, she writes.

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Compensating Contract Workers
Swartz Connie
10/15/2003
Article Resource
Summary:

Compensating contract workers involves negotiating a rate that reflects skills and experience, paying in a timely manner, and possibly offering perks such as professional development, says the founder of a company that develops training manuals. A key is not to treat 1099 workers as employees, the author advises.

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"Steaking Acclaim:" How Outback Steakhouse Went from Down Under, All the Way to the Top
Sullivan Chris
10/1/2001
Article Resource
Summary:

Combining the allure and fun of an Australian theme with savvy advertising and PR, plus sports-related sponsorships led Outback Steakhouse to the top slotted brand in the steakhouse business, with over 700 locations globally.

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The Entrepreneurial Time System T
Sullivan Dan
12/1/2003
Article Resource
Summary:

A strategic overview of time management for entrepreneurs is delineated in this article by the co-founder of a consultancy that advises on the matter.

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From Bricker to a Billion
Suleman Razor
3/1/2007
Article Resource
Summary:

Razor Suleman has bootstrapped several companies since his college days and he continues to bootstrap by investing the proceeds from one firm into the next. In this article, he shares three strategies that have enabled him to grow his current company to $10 million in sales in 2006.

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Creating Personal Wealth Through Entrepreneurship
Stowers James E Jr
4/1/1999
Article Resource
Summary:

Entrepreneurs hoping to preserve wealth may want to avoid selling big stakes in their businesses to raise capital. The founder of a major mutual-funds company built his net worth by selling preferred, rather than common, stock.

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