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Entrepreneurship : Article

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Protecting Trademarks I: Definition
Sherman Andrew J
2/12/2001
Article Resource
Summary:

Trademark protection may help a growing company establish, maintain and expand market share. This column, first of a series of three, explains how to meet the criteria for eligible words and symbols when you choose a trademark for your product or company.

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Protecting Trademarks II: Registration
Sherman Andrew J
2/19/2001
Article Resource
Summary:

Here's how to constitute and file an application to register your trademark. This column, second in a series, also lists the benefits of getting your mark onto either the Principal or the Supplemental Register, or both.

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Experience on Stage
Smilor Ray
2/26/2001
Article Resource
Summary:

Entrepreneurs can bring valuable experience and charisma to a classroom. This article describes techniques that can make or break your lecture and have students lining up for more instead of nodding out.

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Protecting Trademarks III: Enforcement
Sherman Andrew J
2/26/2001
Article Resource
Summary:

Once your trademark is registered, you'll need an active program to protect its use and ensure compliance. Detailed guidelines, monitoring and taking action against infringers can help.

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A Top Team Is Key to Growth
Matthews Jana
3/1/2001
Article Resource
Summary:

Unless you have a strong team at the top, you and your company will struggle under the weight of growth. Knowing how to select, manage and lead a Top Team is one of the secrets to growth.

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From Creation to Evolution
Papermaster Steve
3/12/2001
Article Resource
Summary:

Durability requires planning, says a seasoned entrepreneur who has founded his own companies and is helping others start theirs. Market conditions, management skills and smart money must be factored into the equation. Even with everything going for you, be prepared for a steep staircase and more than one ceiling to crash as your company climbs toward a successful future.

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Basics of Company Valuation
Sherman Andrew J
3/19/2001
Article Resource
Summary:

Valuation may be done for a wide range of reasons and is not an exact science, whatever method you use. To understand how a company's fair market value is reached, start here.

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Methods of Company Valuation
Sherman Andrew J
3/25/2001
Article Resource
Summary:

Whatever formula you use to calculate the market value of a business--assets, performance or other multiples--a good starting point may be all it provides. Here's why--along with the other factors that count.

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Building a Business Beyond Now
MacKinnon Rebecca
3/26/2001
Article Resource
Summary:

Adaptation to change is a top priority for the founder of a fast-growing company that provides information-management solutions for home-care agencies. Leadership sets the standards for performance. But the bottom line is the bottom line, especially in tighter capital markets. The best way to foster endurance is to build value by satisfying your paying customers.

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The Blessing of Complaints: How Rantings and Ravings Can Help You Succeed
Smilor Ray
3/26/2001
Article Resource
Summary:

When customers complain, you're getting market intelligence for free. Treat every gripe as a chance to fix the problem and build your company's reputation for good service.

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