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Entrepreneurship : Article

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Using Creativity to Stand Out in a Competitive Marketplace
Vernon Lillian
6/22/2003
Article Resource
Summary:

Marketing creatively will enable entrepreneurial retailers to prosper in difficult or changing times, writes the founder of a venerable direct marketing company. The author offers examples of creative marketing from the company's half century in business.

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Mission Hills Builds for China’s Golf Boom
Veach Emily
6/27/2010
Article Resource
Summary:

When you run the biggest golf resort in the world and you bring a weak game, you play.  Early and often, night and day.  That's what Ken Chu did when he became vice-chairman of Mission Hills Group.  The company opened the first course on what is now a sprawling 12-course club in Shenzhen, China, in 1994, and is building a 10-course venue in Hainan, the southern Chinese island Beijing is backing a tourism hub.

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Building Trust In Entrepreneurial Outsourced Relationships
Valluru Hari K Vallurupalli Kiran
6/15/2005
Article Resource
Summary:

The founders of a provider of outsourced information technology services advise that entrepreneurial companies maximize trust with vendors.

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Negotiating for Mutual Gain
Ury William
6/1/2006
Article Resource
Summary:

The author, a distinguished global expert on negotiations, argues the Knowledge Revolution makes it especially easier for both sides of a negotiation to gain. With this Revolution comes a revolution in decision making and dispute resolution, leading to networks of negotiation.

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Ten Focus Group Tips
Ueng Grace W
4/1/2007
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Summary:

Market research results can help an entrepreneur change company behavior. To that end, this author recommends a ten-step plan for tapping the power of focus groups to conduct research that is immediately actionable.

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Investor Fear is Back
Twin Alexandra
7/22/2010
Article Resource
Summary:

What a difference a month makes. Roughly four weeks ago, the Dow was at an 18-month high, Wall Street's fear gauge, the VIX , was at a three-year low

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Preparing for a Post-Entrepreneurial Life
Turpin Debra
12/22/2003
Article Resource
Summary:

Regularly reviewing your business plan ensures that you meet the needs of a growing enterprise. This allows you to identify key growth areas that you want to target.

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Dodd's Bill is an Angel Killer
Tumlinson Rick
4/5/2010
Article Resource
Summary:

President Obama bet his legacy and the nation on the creativity, energy and drive of the American people. His entire persona is that of a man bent on creating a better future, placing the long and short bets that will insure the US remains the most vital and creative nation in the history of the world. His faith in American ingenuity and the abilities of the people to innovate and create fill every speech he makes. In particular four areas are the focus of his belief that Americans can lead the world into a brighter tomorrow; clean energy, communications, medicinal technology and space development.

Be it encouraging the development of a US clean energy industry, supporting our amazing internet and communications entrepreneurs, developing new ways to save lives and make Americans healthier at lower cost, or catalyzing a vital new commercial space industry to follow in NASA's footsteps and open the frontier to the people, in each of these areas the president is pursuing initiatives that are transformative.

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Leapfrogging Over the Obstacles
Tracz Dennis
12/18/2000
Article Resource
Summary:

Even an experienced serial entrepreneur can run into glitches when he starts a company dependent on complex software. Sales soared right away at this online computer business, leaving suppliers and customer-service staffers struggling to keep up. The solution--sell the business and start up another one with even more innovative technology--could only have worked in a virtual operation unburdened by infrastructure.

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Big Banks' Small-Business Lending Promises
Tozzi John
7/22/2010
Article Resource
Summary:

They said they would increase credit to small businesses in 2010. Here's a look at how some of the biggest fared in the first quarter.

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