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Entrepreneurship : Article

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Trade Shows: A Key Tool For Marketers
Krotz Joanna L
1/4/2007
Article Resource
Summary:

Participating in trade shows is a significant way to earn press coverage and publicity for your company. This author provides a nine-step plan to execute a solid trade show presence, such as meet with media at the show and allow attendees to demo your product or service.

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Trade Dress
Sherman Andrew J
10/29/2001
Article Resource
Summary:

Design elements that build brand awareness for your business constitute its "trade dress" and can be protected by federal and state trademark laws. Learn how to enhance trade-dress protection and defend against infringement by competitors.

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Tough Love: What You Really Want From Your Advisory Board
Gumpert David E
11/13/2000
Article Resource
Summary:

When cash flow turned positive and profits started coming in, the co-founder of an Internet start-up sought his advisory board's approval for new expenses. What he got was a barrage of questions: "Where are next year's projections? What's your mission statement?" As the business grew, the board made sure it stayed on track financially, raising prices as well as morale. And when the company was acquired, everybody cashed in.

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To Be Young, Entrepreneurial and Broke
Csordos Mark
1/6/2003
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Summary:

Young entrepreneurs with few contacts need to get real about raising money in a tough economy, and pursue avenues such as their own bank accounts, loans from parents and credit cards, writes the author. Another tactic is keeping costs low so that you need less money in the first place.

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Tightening the Credit Screws
Maltby Emily
5/17/2010
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Summary:

In the depths of the credit crunch, community lenders become a popular financing source for Main Street.  But small-business owners may need to work harder to get support from local banks these days.

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Three Universal Laws of Marketing: How to Get Customers to Beg for Your Product
Smilor Ray
11/27/2000
Article Resource
Summary:

Entrepreneurial success awaits companies that are not just better but different. If you keep your promises and sell more than just product, you'll be irresistible.

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Third Frontier Goal: Funding the Future
Cincinatticom
3/29/2010
Article Resource
Summary:

Ohio voters to decide if $700M bond issue expands investment in high-tech economy.

Self-healing metal that pops back into shape after it's damaged.  Machines that give surgeons full-color, 3D images of a patient's insides.  Sensors that warn police or soldiers of explosives miles away.  This is the promise of a proposed $700 million statewide investment program that aims to turn sci-fi dreams into Ohio's business future.  But does the promise hold up?

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Thinking Through Your Business Plan
Stiles George
3/1/1999
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Summary:

A formal business plan, often considered an anathema to entrepreneurs who fancy themselves "do-ers" rather than thinkers, enables clear thinking, clarity of purpose and a benchmark against which ventures can measure success. Included are a list of do's and don'ts for entrepreneurs new to (or bewildered by) the essential planning process.

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Things Have Changed
Graves Earl G
12/1/2001
Article Resource
Summary:

A leading African-American entrepreneur exposes that things have changed for entrepreneurship in the wake of the terrorist attacks of September 11th. The tragedy is hurting large companies (on whose boards he sits), which in turn is having a ripple effect on the smallest entrepreneurial shop, he writes.

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They Call This A Stimulus For Small Biz? Pshaw!
Carey Chris
3/25/2010
Article Resource
Summary:

OK, let me get this straight: The Small Business Administration's Office of Advocacy reports that 27 million small businesses in the U.S. account for 50% of the Gross National Product and employ over 50% of the workforce, and Washington figures $30 billion in loan support and some tax credits will get things done.

What's that, $1,100 per company? Wow, where do we sign up!

Our fearful leaders gave $50 billion to General Motors, and $185 billion to AIG. According to the Congressional Budget Office publication, The Budget & Economic Outlook: An Update August 2009, big business has been showered with more than $10 trillion (that's a "T") in funding and commitments, including: $1.3 trillion disbursed by the Federal Reserve, with another $2.8 trillion committed (including aid to AIG, Citigroup, Bank of America, Bear Stearns; $800 billion from the Treasury, with $3.6 trillion committed (including guarantees for Money Market Funds and TARP); and over $2.1 trillion committed by the FDIC (including increased depositor insurance and more Citigroup guarantees).

Um, does $30 billion to small business make a difference?

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