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Entrepreneurship : Article

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The Two Faces of Niche Marketing
Lawton Jennifer
2/1/1999
Article Resource
Summary:

Niche businesses either start with specific offerings for a discreet audience or carve out specialities within a broader base. Either way, entrepreneurs who operate niche companies must understand themselves, their goals, and their customers, in order to deliver marketing campaigns that are simple and effective.

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The Three Shows
Haupt Norbert
11/16/2005
Article Resource
Summary:

The author asserts there are three tasks entrepreneurs need to do to attract the attention of angel investors. They are "the three shows": show up, show enthusiasm, and show humility.

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The Right Thing to Do
Bicknell Orville G Gene
8/1/2005
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Summary:

Pittsburg, Kansas and Pittsburg State University benefit from the broad generosity of Gene Bicknell, who gives because "it's the right thing to do."

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The Money Hunt: Convince With Results or Tantalize With Promises
11/1/2004
Article Resource
Summary:

To maximize the amount of financing you can raise, you can either marshal tangible evidence of growth and success or demonstrate your company's potential.

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The Legal Audit: A Reality Check for Entrepreneurial Companies
Sherman Andrew J
9/1/2003
Article Resource
Summary:

The process of going through a legal audit isn't easy, but the risks associated with avoiding the issue are too high for any company to bear. Doing so is not only necessary, but beneficial.

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The Legal Aspects of Protecting Ideas and Creativity
Sherman Andrew J
6/1/2003
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Summary:

Creativity is the emotional lifeblood of entrepreneurship. Without creativity, thousands of companies would not have been launched. However, it is an element of entrepreneurial life that isn't easy to safeguard under the law.

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The Language of Business
FastTrac
1/26/2007
Article Resource
Summary:

To succeed in business, entrepreneurs must understand the language of business, which enables them to evaluate financial reports and make better decisions.

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The Just-Right Business Plan
Lawton Jennifer
3/1/1999
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Summary:

Entrepreneurs need a "just-right" business plan, one that provides a measuring stick for fast growth without overtaking performance, writes this computer-consulting entrepreneur.

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The Importance of Periodic Intellectual Property Audits
Sherman Andrew J
11/1/2001
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Summary:

As an entrepreneur, it is important to take periodic inventory of your assets so that they can be leveraged. Conducting an intellectual property audit can help create both incremental revenue streams and new opportunities.

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The Importance of Periodic Intellectual Property Audits
Sherman Andrew J
8/1/2006
Article Resource
Summary:

Entrepreneurs often fail to take inventory of the Intellectaul property assets they have developed and as a result tend to under-leverage these assets. To ensure continued business growth, it is critical for entrepreneurs to consider a periodic intellectual property audit and strategic analysis.

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