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Entrepreneurship : Article

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The FUD Factor: How to Persuade Customers to Buy
Smilor Ray
10/30/2000
Article Resource
Summary:

Understanding your customers' state of mind is only the first step in the process of closing a sale. Fear, uncertainty and doubt can be increased or decreased, using a few simple techniques.

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Tough Love: What You Really Want From Your Advisory Board
Gumpert David E
11/13/2000
Article Resource
Summary:

When cash flow turned positive and profits started coming in, the co-founder of an Internet start-up sought his advisory board's approval for new expenses. What he got was a barrage of questions: "Where are next year's projections? What's your mission statement?" As the business grew, the board made sure it stayed on track financially, raising prices as well as morale. And when the company was acquired, everybody cashed in.

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Leaders and Laggards: How to Speed Products to Market
Smilor Ray
11/20/2000
Article Resource
Summary:

To sell more and sell faster, study the bell curve of prospective customers to find out which ones are most likely to be early adopters. If your product improves their performance, they'll influence others to buy.

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If You Don't Know the Way, Ask for Directions
Lawton Jennifer
11/21/2000
Article Resource
Summary:

Everything a computer person needs to learn for her business, she can get from her mentors--when they become members of her advisory board. First they provide expertise in sales, marketing, management and money matters. Then, morphing into a board of directors, they keep her on budget, on time and focused on her exit strategy. But perhaps their best lesson is that learning should be passed along to others.

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Three Universal Laws of Marketing: How to Get Customers to Beg for Your Product
Smilor Ray
11/27/2000
Article Resource
Summary:

Entrepreneurial success awaits companies that are not just better but different. If you keep your promises and sell more than just product, you'll be irresistible.

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Leapfrogging Over the Obstacles
Tracz Dennis
12/18/2000
Article Resource
Summary:

Even an experienced serial entrepreneur can run into glitches when he starts a company dependent on complex software. Sales soared right away at this online computer business, leaving suppliers and customer-service staffers struggling to keep up. The solution--sell the business and start up another one with even more innovative technology--could only have worked in a virtual operation unburdened by infrastructure.

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Sexual Harassment in the Workplace II: How to Deal With It
Sherman Andrew J
12/18/2000
Article Resource
Summary:

Educating your employees about the consequences of violating company policy may prevent sexual harassment problems. Here's how to ensure compliance and avoid lawsuits.

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The Entrepreneur's Rosetta Stone: How to Read a Business Plan
Smilor Ray
12/25/2000
Article Resource
Summary:

Financiers decode business plans, looking for the secrets of probable success. If yours shows a customer-driven opportunity that your company's talent, passion and skin in the game can actually pull off, they're more likely to be impressed.

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A Vision Beyond Virtual
Bourland Andy Handley Ann
12/26/2000
Article Resource
Summary:

Two hardworking entrepreneurs start an online publishing venture as a virtual company. They think they can communicate because they're wired. So, why are they always meeting at the local coffee shop? Profitable but inefficient, their business needs office space in order to grow beyond the launch phase--and, like parents, the founders have to get out of its way.

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Wild and Crazy Guys: How Entrepreneurs Build Culture
Smilor Ray
1/15/2001
Article Resource
Summary:

Entrepreneurs can create a company culture that reflects their values and motivates employees by experimenting with unusual events and activities in the workplace. Here are some ideas to jump-start your thinking.

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