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Entrepreneurship : Article

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Opening a Portal to Big Winnings
Steinman Jonas
1/22/2001
Article Resource
Summary:

One plus one equals millions when you combine two business models that work into a wildly popular Web site. It also helps to have high-powered investors and a built-in formula for building customer loyalty. As these business-school buddies discovered, advertisers love an affluent audience, so you can actually make money by giving it away.

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Safeguarding Your Trade Secrets II: Misappropriation
Sherman Andrew J
1/29/2001
Article Resource
Summary:

Taking reasonable steps to protect your trade secrets gives your company a stronger basis for legal action in the event of misuse. Read more to find out what safeguards and remedies are available.

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Business Models That Mean Business
Cohen Scott
1/29/2001
Article Resource
Summary:

Even on the Internet, says the founder of a company that provides online directories for e-businesses, most new business models are really variants or hybrids of the three basic old ones. To gain competitive advantage in the new economy, what entrepreneurs really need is a low-cost customer-acquisition strategy. And, they face increasing pressure from investors to be right the first time.

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Basics of Patent Protection
Sherman Andrew J
2/5/2001
Article Resource
Summary:

Patents protect inventors and may enrich companies--but the application and registration process may be long and costly. Here are the statutory requirements, plus the basics of an effective patent protection program.

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The Wealthy Entrepreneur
Smilor Ray
2/5/2001
Article Resource
Summary:

Are today's newly wealthy entrepreneurs robber barons or 21st-century heroes? Those who profit from the process of wealth creation are under increasing pressure to apply their skills and business experience to philanthropic ventures.

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I Didn't Get Here by Myself
Manzi Barbara
2/12/2001
Article Resource
Summary:

On-the-job training helped a former retailer with a passion for metals learn enough to start her own company. Family support, mentoring and ambitious networking help her niche business deal with the giants of the aerospace industry. Now she's focusing on becoming a big enough player to provide opportunities for others.

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Protecting Trademarks I: Definition
Sherman Andrew J
2/12/2001
Article Resource
Summary:

Trademark protection may help a growing company establish, maintain and expand market share. This column, first of a series of three, explains how to meet the criteria for eligible words and symbols when you choose a trademark for your product or company.

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Bridging the Digital Divide
Dash Darien
2/19/2001
Article Resource
Summary:

Founding an Internet company was a logical step for this college-educated rap fan with cable-industry marketing experience. He's a man with a mission: equipping minority communities with computer technology and online access so they can participate fully in the new economy. Commercial and community partnerships enable him to grow the business and carry the message.

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Protecting Trademarks II: Registration
Sherman Andrew J
2/19/2001
Article Resource
Summary:

Here's how to constitute and file an application to register your trademark. This column, second in a series, also lists the benefits of getting your mark onto either the Principal or the Supplemental Register, or both.

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Experience on Stage
Smilor Ray
2/26/2001
Article Resource
Summary:

Entrepreneurs can bring valuable experience and charisma to a classroom. This article describes techniques that can make or break your lecture and have students lining up for more instead of nodding out.

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