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Entrepreneurship : Article

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Constructing a Money Tree
Smith Rebecca
4/16/2001
Article Resource
Summary:

Real estate and insurance are cornerstones of a construction company founder's strategy for building and protecting both business assets and personal wealth. With the help of a financial advisor, she's sustaining her vision of leadership: to understand value, share profits and give back to the community.

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Core Values for Ethical Entrepreneurship
Benjamin Michelle
12/9/2002
Article Resource
Summary:

Entrepreneurial companies can and should take the ethical high road even as major corporations set appallingly low standards for ethical business behavior, writes the founder of a service concern. Included is a look at the company's own core values with respect to its customers, employees, community, and the company itself.

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Creating Clarity of Purpose, Structure, and Measurement
FastTrac
11/11/2005
Article Resource
Summary:

Organizations thrive when they are clear about what needs to get done, who needs to do it, and how it should get done. Without clarity there is wasted effort and even chaos.

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Creating Exceptional Customer Experiences
FastTrac
11/11/2005
Article Resource
Summary:

One of the best ways to grow your company is to provide your customers with such a great experience that they return again.

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Creating Personal Wealth Through Entrepreneurship
Stowers James E Jr
4/1/1999
Article Resource
Summary:

Entrepreneurs hoping to preserve wealth may want to avoid selling big stakes in their businesses to raise capital. The founder of a major mutual-funds company built his net worth by selling preferred, rather than common, stock.

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Creating a Brand
FastTrac
3/20/2007
Article Resource
Summary:

Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.

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Creating an Entrepreneurial Culture
Lawton Jennifer
6/25/2001
Article Resource
Summary:

Developing an environment in your company that rewards hard work and wins employee loyalty always helps to foster success. That culture may be crucial when your business has to confront a crisis.

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Creating and Realizing the Value of a Business
Hankin R N
7/17/2000
Article Resource
Summary:

Businesses become more valuable when they have certain characteristics that add up to strategic advantages in the marketplace. Regardless of a company's ultimate objective--growth, acquisition or IPO--its owners can create, maximize and sustain value by driving it toward those characteristics. A management consultant explains the tools of his trade and reminds readers that price and value are not identical. Some factors, such as growth, are industry-specific, which is why new-economy companies and their stocks are fetching such extraordinary prices.

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Cultivating Good Customer & Vendor Relationships
Grasmick Louis
9/24/2001
Article Resource
Summary:

Managing cash flow can be tricky, but building strong relationships with everyone involved in your business can make that task easier. The Founder of the Louis J. Grasmick Lumber Co. has discovered that managing revenue becomes easier when you have a loyal customer base and carefully selected accounts. He shares his view on creating revenue through emphasizing the importantce of strong relationships.

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Customer Profile
FastTrac
3/21/2007
Article Resource
Summary:

This article will help you explore and describe your customer profile--a typical member of your target market.

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