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Entrepreneurship : Article

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The Kiwi Queen Plays Songs of Love
Caplan Frieda Rapoport
10/9/2000
Article Resource
Summary:

When Frieda Caplan went into business for herself, she was the only woman in the produce industry. That gave her a national presence, but the real reason for her success was that her company filled an important niche. Now it's the leading distributor of specialty fruits and vegetables. Along the way, the founder learned some important lessons about financing. And she's still going to work every day-with her daughters.

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The Just-Right Business Plan
Lawton Jennifer
3/1/1999
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Summary:

Entrepreneurs need a "just-right" business plan, one that provides a measuring stick for fast growth without overtaking performance, writes this computer-consulting entrepreneur.

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The Importance of Periodic Intellectual Property Audits
Sherman Andrew J
11/1/2001
Article Resource
Summary:

As an entrepreneur, it is important to take periodic inventory of your assets so that they can be leveraged. Conducting an intellectual property audit can help create both incremental revenue streams and new opportunities.

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The Importance of Periodic Intellectual Property Audits
Sherman Andrew J
8/1/2006
Article Resource
Summary:

Entrepreneurs often fail to take inventory of the Intellectaul property assets they have developed and as a result tend to under-leverage these assets. To ensure continued business growth, it is critical for entrepreneurs to consider a periodic intellectual property audit and strategic analysis.

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The Importance of Marketing
FastTrac
2/6/2007
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Summary:

Developing effective marketing strategies can be the difference in the success of roughly equal products and services.

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The Five New Rules of Compensation: How To Get the People You Want When You Can't Afford Them
Matthews Jana
10/1/2003
Article Resource
Summary:

When it comes to compensation, the issue is not what you can pay, but what you can offer to the people you need to grow.

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The FUD Factor: How to Persuade Customers to Buy
Smilor Ray
10/30/2000
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Summary:

Understanding your customers' state of mind is only the first step in the process of closing a sale. Fear, uncertainty and doubt can be increased or decreased, using a few simple techniques.

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The Entrepreneurial Time System T
Sullivan Dan
12/1/2003
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Summary:

A strategic overview of time management for entrepreneurs is delineated in this article by the co-founder of a consultancy that advises on the matter.

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The Entrepreneurial Case for ISO Standards
Glynn Leo T Stowe Ralph S
9/24/2003
Article Resource
Summary:

Entrepreneurial companies should consider complying with an internationally recognized set of quality standards known as ISO as a way to mitigate risk, benchmark progress, and attract customers to an untested enterprise, say the founders of a consultancy.

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The Entrepreneur's Rosetta Stone: How to Read a Business Plan
Smilor Ray
12/25/2000
Article Resource
Summary:

Financiers decode business plans, looking for the secrets of probable success. If yours shows a customer-driven opportunity that your company's talent, passion and skin in the game can actually pull off, they're more likely to be impressed.

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