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Entrepreneurship : Article

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Turning Sales Compensation On Its Head
Wardlaw Townsend
3/30/2006
Article Resource
Summary:

Rather than viewing compensation plans as a motivational tool, this entrepreneur believes they should be considered a means for managing risk and protecting the company's cash assets. He explains his firm's model, which is based on transferring more risk to sales associates, sharing resources across clients, and tying a portion of base salary to reaching certain revenue-related milestones.

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Trends & Tactics for Startup Success
Agarwal Ajay
3/30/2010
Article Resource
Summary:

More and more successful companies are taking a holistic approach to serve specific market niches or verticals. Instead of offering a broad-based horizontal solution that may service a larger market, but require more customization and will likely involve competition from larger players, these companies are finding success 'below the radar' by staying focused on a narrower segment.

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Transitioning from Executive to Entrepreneur
Applegate Jane
4/22/2010
Article Resource
Summary:

Charles Henagan loved his new job as a vice-president of marketing at a major beverage company. His challenge was to reinvigorate a legendary brand of vodka and he embraced the adrenaline rush of travel, meetings and strategy sessions. Approaching 50, he was the oldest employee in his division, but made an effort to bond with younger colleagues over cocktails after work. Top management embraced his initiatives and he was feeling great about his work.

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Trade Shows: A Key Tool For Marketers
Krotz Joanna L
1/4/2007
Article Resource
Summary:

Participating in trade shows is a significant way to earn press coverage and publicity for your company. This author provides a nine-step plan to execute a solid trade show presence, such as meet with media at the show and allow attendees to demo your product or service.

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Trade Dress
Sherman Andrew J
10/29/2001
Article Resource
Summary:

Design elements that build brand awareness for your business constitute its "trade dress" and can be protected by federal and state trademark laws. Learn how to enhance trade-dress protection and defend against infringement by competitors.

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Toward a Virtual World
Gaut Norman PhD
5/1/2007
Article Resource
Summary:

From a lab at MIT to connecting 50,000 high school students live around the world, Norman Gaut's team at PictureTel were pioneers in connecting the world via real-world time, visual communications.

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Tough Love: What You Really Want From Your Advisory Board
Gumpert David E
11/13/2000
Article Resource
Summary:

When cash flow turned positive and profits started coming in, the co-founder of an Internet start-up sought his advisory board's approval for new expenses. What he got was a barrage of questions: "Where are next year's projections? What's your mission statement?" As the business grew, the board made sure it stayed on track financially, raising prices as well as morale. And when the company was acquired, everybody cashed in.

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Toronto's Capital Pool Company Program
Rogers Mark C
11/1/2006
Article Resource
Summary:

Bradmer Pharmaceuticals, an American biotech company, chose to use the Toronto Venture Exchange's Capital Pool Company Program to raise cash in the public markets. The author shares his experience making the decision to list in the CPC program and his lessons learned.

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Top Ten Tools and Templates for Entrepreneurs
Payne William H Bill
9/19/2007
Article Resource
Summary:

Entrepreneurship is vision and values but, on eVenturing at least, it's also "tools and templates." These are those practical agreements, models, checklists, samples, worksheets, and other items so vital to the day-to-day operation and success of your company. The monthly Collections provide them by topic-and we keep track of how much attention they get. Listed here are the tools and templates most viewed by your fellow entrepreneurs from September 2006 to September 2007. We assume that means your peers found value in them, and that there's a good chance you will, too.

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Top Ten Sectors Venture Capitalists Like Right Now
Steiner Christopher
4/1/2010
Article Resource
Summary:

Investors write checks because they hope to get a decent return on their money. The way venture capitalists reap those returns is by taking their companies public, or perhaps selling them to other companies. That's a tough game when demand for IPOs is anemic, as it was in 2009.

Demand hasn't been robust in 2010, but things are thawing. As of this writing, eight companies had done IPOs thus far this year--the same amount for all of last year, according to CB Insights, a Manhattan firm that tracks private-company funding trends (including venture capital, private equity and government-backed deals).

"The venture funding and M&A activity we've observed so far in 2010 suggests that this year's venture funding levels will be higher than last year, but still below those highs of a few years ago," says Anand Sanwal, a CB Insights founding partner.

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