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Market research results can help an entrepreneur change company behavior. To that end, this author recommends a ten-step plan for tapping the power of focus groups to conduct research that is immediately actionable.
Learn what a license really covers, what details to spell out and how to provide for accurate record-keeping, so as to prevent trouble later on. This article reviews the basic provisions, from boilerplate to bones of contention.
Don’t get Randal Charlton wrong. The executive director at the TechTown business incubator in Detroit is thankful for a recent announcement of $5 million coming his way to help graduates of his FastTrac business training program launch their companies. But, he says, look at it this way: The money, granted by the New Economy Initiative, a Detroit-area philanthropic partnership, is not being thrown at comfortable entrepreneurs. This is, essentially, aid to the unemployed. And, as such, $5 million barely scratches the surface.
Many of the entrepreneurs to be helped by the First Step Fund, the entity created by NEI’s $5 million investment, are not launching startups because it seems like a promising thing to do. They have nowhere else to go, Charlton says. Their former jobs in the auto industry are gone, never to return. Their choices are to leave the state or try to create their own jobs in Michigan.
Jack Stack gives back to entrepreneurship in a variety of ways, but one of his main contributions has been through delivering a consistent message: employees at all levels of a company should think and act like they own it.
Although HandR Block had always been philanthropic, Henry Bloch wanted to establish a company foundation truly committed to the needs of the community as opposed to furthering corporate objectives.
Tactics for selling services are offered by an entrepreneur whose consulting firm places temporary senior-level talent in finance, law, and other disciplines in early-stage and growth companies.
How do you survive personally when your business goes bust? In an article that is both realistic and compassionate, the author lays out a financial plan for the seven lean years. Stash away cash during the fat years, downsize quickly once the handwriting is on the wall, and consider moving to a lower-cost geographic area are among his suggestions.
How do you deal with things when your business is on the verge of going bust? This author lays out a financial plan for working through lean years to sustain a business. Key tips: stash away cash during good times, downsize quickly if need be, and consider relocating to a lower-cost area of the country.
An entrepreneurial company in its second year confronts challenges more
While it is true that large companies always can afford full market research programs, entrepreneurs running growing companies should know there is a vast array of data and information that can be obtained at little cost and time.
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