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Entrepreneurship : Article

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The Five New Rules of Compensation: How To Get the People You Want When You Can't Afford Them
Matthews Jana
10/1/2003
Article Resource
Summary:

When it comes to compensation, the issue is not what you can pay, but what you can offer to the people you need to grow.

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The FUD Factor: How to Persuade Customers to Buy
Smilor Ray
10/30/2000
Article Resource
Summary:

Understanding your customers' state of mind is only the first step in the process of closing a sale. Fear, uncertainty and doubt can be increased or decreased, using a few simple techniques.

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The Entrepreneurial Time System T
Sullivan Dan
12/1/2003
Article Resource
Summary:

A strategic overview of time management for entrepreneurs is delineated in this article by the co-founder of a consultancy that advises on the matter.

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The Entrepreneurial Case for ISO Standards
Glynn Leo T Stowe Ralph S
9/24/2003
Article Resource
Summary:

Entrepreneurial companies should consider complying with an internationally recognized set of quality standards known as ISO as a way to mitigate risk, benchmark progress, and attract customers to an untested enterprise, say the founders of a consultancy.

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The Entrepreneur's Rosetta Stone: How to Read a Business Plan
Smilor Ray
12/25/2000
Article Resource
Summary:

Financiers decode business plans, looking for the secrets of probable success. If yours shows a customer-driven opportunity that your company's talent, passion and skin in the game can actually pull off, they're more likely to be impressed.

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The Elevator Pitch
FastTrac
3/20/2007
Article Resource
Summary:

When asked about your business, you need to have a quick and compelling answer ready--you need an elevator pitch. This article discusses the important aspects of developing and delivering your elevator pitch.

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The Corporate Petri Dish
7/23/2010
Article Resource
Summary:

Corporate culture" doesn't just happen, it must be nurtured, just like a "culture" in a petri dish, writes the author.

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The Blessing of Complaints: How Rantings and Ravings Can Help You Succeed
Smilor Ray
3/26/2001
Article Resource
Summary:

When customers complain, you're getting market intelligence for free. Treat every gripe as a chance to fix the problem and build your company's reputation for good service.

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The Billionaires Who Made Themselves and Their Nations
4/7/2010
Article Resource
Summary:

Some people are born rich, but it is the self-made billionaires who inspire people more than anybody else. While most entrepreneurs won’t end up in the 10-digit club, there are lessons to be taken from these elites.

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The 10 Ingredients of a Great Business Plan
Zwilling Martin
3/18/2010
Article Resource
Summary:

If you think you only need a business plan to go fishing for capital, you are sorely mistaken.

A business plan--thoughtfully assembled and diligently updated--is the very blueprint for any company. It sets direction, facilitates communication and establishes performance metrics. Better yet, well-articulated business plans force business owners to constantly weigh the strengths and weaknesses of their operations.

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