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Entrepreneurship : Article

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Raising Money in the Development Stage
Bruggeman Terrance J
11/1/2006
Article Resource
Summary:

Terry Bruggeman shares the tale of leading his life sciences company through the decision to obtain capital. After exploring the funding options, including VC and IPO, Bruggeman and his team decide to undertake a reverse merger.

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Planning and Launching Your Company's Global Sales Strategy
Bruner Chris
10/1/2005
Article Resource
Summary:

A tremendous amount of coordination, effort, and savvy is necessary to launch a global sales strategy, according to the author.

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Buck Knives Goes Lean(er) for Growth
Buck Charles B CJ
8/1/2007
Article Resource
Summary:

As Buck Knives, Inc., celebrated a century in business, it also faced a cash crunch that was putting it out of business. CEO CJ Buck shares how his team took dramatic action (including moving the company from Southern California to northern Idaho) to fend off high-quality global competitors and to turn the historic and highly regarded company around with its own version of the Toyota Production System (TPS).

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A Funding Fix For New Businesses
Buckley Walter
3/25/2010
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Summary:

I have spent the majority of my adult life investing my own and other people's money in entrepreneurs. That's why I know the U.S. has a serious problem on its hands.

Although the stock market has tentatively rebounded, funding for the one area in which America has a distinct competitive advantage--that is, new company formation--is in scary decline. That may be a familiar refrain by now, but that doesn't make the ramifications any less real. Or less dangerous.

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Marketing One-to-One
Buksbaum Lisa
10/1/1999
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Summary:

Never underestimate the power of a strong and authentic personal connection with another person, especially in the context of business. Why is a one-to-one relationship so gripping and powerful? Precisely because it is unexpected, it is very welcome.

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Why Six Sigma?
Butler Tyrone
8/1/2007
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Summary:

Does Six Sigma methodology have benefits small- to medium-sized entrepreneurial manufacturing firm? "Yes!" proclaims this author, a Six Sigma Master Black Belt. He provides an overview of, outlines four actions needed for a company to succeed with, and defines steps to deploying Six Sigma.

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Online Marketing for Entrepreneurs: Cracking the Code
Cannon Rich
5/22/2005
Article Resource
Summary:

Entrepreneurs can best harness the marketing potential of the Internet by designing sites that employ tactics such as bundling product offerings, says the founder of a technology company.

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The Kiwi Queen Plays Songs of Love
Caplan Frieda Rapoport
10/9/2000
Article Resource
Summary:

When Frieda Caplan went into business for herself, she was the only woman in the produce industry. That gave her a national presence, but the real reason for her success was that her company filled an important niche. Now it's the leading distributor of specialty fruits and vegetables. Along the way, the founder learned some important lessons about financing. And she's still going to work every day-with her daughters.

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Renaissance Man Remembers Lessons of Giving Back
Cappello Alexander L
2/1/2005
Article Resource
Summary:

For the past several years, Alex Cappello has devoted most of his time to an organization supporting entrepreneurship worldwide.

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Branding for Results
Carey WR Max
10/15/2001
Article Resource
Summary:

Learn how a clearly defined brand identity can help build your business, even in the face of fierce competition.

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