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Entrepreneurship : Article

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Creating Personal Wealth Through Entrepreneurship
Stowers James E Jr
4/1/1999
Article Resource
Summary:

Entrepreneurs hoping to preserve wealth may want to avoid selling big stakes in their businesses to raise capital. The founder of a major mutual-funds company built his net worth by selling preferred, rather than common, stock.

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Creating a Brand
FastTrac
3/20/2007
Article Resource
Summary:

Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.

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Creating an Entrepreneurial Culture
Lawton Jennifer
6/25/2001
Article Resource
Summary:

Developing an environment in your company that rewards hard work and wins employee loyalty always helps to foster success. That culture may be crucial when your business has to confront a crisis.

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Creating and Realizing the Value of a Business
Hankin R N
7/17/2000
Article Resource
Summary:

Businesses become more valuable when they have certain characteristics that add up to strategic advantages in the marketplace. Regardless of a company's ultimate objective--growth, acquisition or IPO--its owners can create, maximize and sustain value by driving it toward those characteristics. A management consultant explains the tools of his trade and reminds readers that price and value are not identical. Some factors, such as growth, are industry-specific, which is why new-economy companies and their stocks are fetching such extraordinary prices.

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Credit Cards: A Small-Business Financing Tool
Rosenfeld Eric
3/1/2007
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Summary:

Credit cards allow entrepreneurs immediate access to some levels of financing. This author, who used credit cards to launch a company, says business owners who take his approach should focus first on the key tasks of winning and keeping customers.

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Cultivating Good Customer & Vendor Relationships
Grasmick Louis
9/24/2001
Article Resource
Summary:

Managing cash flow can be tricky, but building strong relationships with everyone involved in your business can make that task easier. The Founder of the Louis J. Grasmick Lumber Co. has discovered that managing revenue becomes easier when you have a loyal customer base and carefully selected accounts. He shares his view on creating revenue through emphasizing the importantce of strong relationships.

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Customer Profile
FastTrac
3/21/2007
Article Resource
Summary:

This article will help you explore and describe your customer profile--a typical member of your target market.

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Customers Drive Growth
Bragg Susan L
3/1/2007
Article Resource
Summary:

Dr. Susan Bragg bootstrapped her company by driving customer connections and partnerships. While bootstrapping with revenues, personal funds, and a small loan, she started her technology company and has grown it by penetrating her market via customer interaction.

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Dealing With HIV/AIDS in the Workplace
Sherman Andrew J
10/9/2000
Article Resource
Summary:

People infected with HIV, whether or not they have AIDS symptoms, are protected in the workplace by federal and state laws concerning discrimination and disability. These guidelines for education, testing and accommodation policies can help entrepreneurs avoid problems.

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Debt Financing for High-Growth Companies
Payne William H Bill
7/1/2004
Article Resource
Summary:

Convertible debt and a discreet amount of bank credit are available to entrepreneurs seeking substantial loan financing for early-stage ventures, says a company founder turned private investor.

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