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Entrepreneurship : Article

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The Elevator Pitch
FastTrac
3/20/2007
Article Resource
Summary:

When asked about your business, you need to have a quick and compelling answer ready--you need an elevator pitch. This article discusses the important aspects of developing and delivering your elevator pitch.

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The Corporate Petri Dish
7/23/2010
Article Resource
Summary:

Corporate culture" doesn't just happen, it must be nurtured, just like a "culture" in a petri dish, writes the author.

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The Blessing of Complaints: How Rantings and Ravings Can Help You Succeed
Smilor Ray
3/26/2001
Article Resource
Summary:

When customers complain, you're getting market intelligence for free. Treat every gripe as a chance to fix the problem and build your company's reputation for good service.

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The Billionaires Who Made Themselves and Their Nations
4/7/2010
Article Resource
Summary:

Some people are born rich, but it is the self-made billionaires who inspire people more than anybody else. While most entrepreneurs won’t end up in the 10-digit club, there are lessons to be taken from these elites.

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The 10 Ingredients of a Great Business Plan
Zwilling Martin
3/18/2010
Article Resource
Summary:

If you think you only need a business plan to go fishing for capital, you are sorely mistaken.

A business plan--thoughtfully assembled and diligently updated--is the very blueprint for any company. It sets direction, facilitates communication and establishes performance metrics. Better yet, well-articulated business plans force business owners to constantly weigh the strengths and weaknesses of their operations.

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Terms and Conditions of Selling Your Business
Payne William H Bill
7/1/2006
Article Resource
Summary:

Selling your company involves an entire set of specific business and legal terms and conditions that relate solely to this transaction and are often new to first-time entrepreneurs. This document contains a helpful list of pertinent terms as well as some issues that the selling entrepreneur might consider before closing the sale.

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Ten Focus Group Tips
Ueng Grace W
4/1/2007
Article Resource
Summary:

Market research results can help an entrepreneur change company behavior. To that end, this author recommends a ten-step plan for tapping the power of focus groups to conduct research that is immediately actionable.

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Technology Licensing II: Key Elements of an Agreement
Sherman Andrew J
7/30/2001
Article Resource
Summary:

Learn what a license really covers, what details to spell out and how to provide for accurate record-keeping, so as to prevent trouble later on. This article reviews the basic provisions, from boilerplate to bones of contention.

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TechTown's New $5M Fund Only a Baby Step for FastTrac Entrepreneurs
Lovy Howard
4/23/2010
Article Resource
Summary:

Don’t get Randal Charlton wrong. The executive director at the TechTown business incubator in Detroit is thankful for a recent announcement of $5 million coming his way to help graduates of his FastTrac business training program launch their companies. But, he says, look at it this way: The money, granted by the New Economy Initiative, a Detroit-area philanthropic partnership, is not being thrown at comfortable entrepreneurs. This is, essentially, aid to the unemployed. And, as such, $5 million barely scratches the surface.

Many of the entrepreneurs to be helped by the First Step Fund, the entity created by NEI’s $5 million investment, are not launching startups because it seems like a promising thing to do. They have nowhere else to go, Charlton says. Their former jobs in the auto industry are gone, never to return. Their choices are to leave the state or try to create their own jobs in Michigan.

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Teaching Employees to Think and Act Like Owners
Stack John P Jack
3/1/2005
Article Resource
Summary:

Jack Stack gives back to entrepreneurship in a variety of ways, but one of his main contributions has been through delivering a consistent message: employees at all levels of a company should think and act like they own it.

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