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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Your Marketing Plan should include specific information on how you plan to create and maintain customer relationships. This article will provide ideas to serve as a basis for planning.
You can not be creative in a vacuum. Understanding your industry and marketplace requires consistent study habits.
Although sometimes costly and time-consuming, conducting your own primary research can deliver specific results that are usually the most timely and relevant to your business.
Finding and using market information to anticipate customer demands can provide invaluable business growth information.
When asked about your business, you need to have a quick and compelling answer ready--you need an elevator pitch. This article discusses the important aspects of developing and delivering your elevator pitch.
Whether you are designing marketing campaigns, buying an existing business, or expanding into new markets, information provided through marketing research is essential to making successful decisions.
This article discusses the benefits of having a clear, compelling value proposition and provides guidelines to creating this statement that will compel customers to buy your products or services.
This article discusses the advantages and disadvantages of obtaining needed cash through alternative sources that may not be typically considered. It also discusses specific sources that may provide the cash needed.
This article discusses the advantages and disadvantages of obtaining needed cash through internal sources. It also discusses specific sources that typically provide internal cash.
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