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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
You can not be creative in a vacuum. Understanding your industry and marketplace requires consistent study habits.
Although sometimes costly and time-consuming, conducting your own primary research can deliver specific results that are usually the most timely and relevant to your business.
When developing and marketing life sciences products and services, it may be necessary to take a slightly different approach to defining and narrowing potential markets.
Finding and using market information to anticipate customer demands can provide invaluable business growth information.
Although sometimes out-of-date or unspecfic, secondary research can provide an abundance of information in a relatively easy and affordable way.
When asked about your business, you need to have a quick and compelling answer ready--you need an elevator pitch. This article discusses the important aspects of developing and delivering your elevator pitch.
Why spend money, time, and effort documenting processes? Beyond the obvious direction it will provide in operating the business, numerous other benefits are discussed in this article.
Whether you are designing marketing campaigns, buying an existing business, or expanding into new markets, information provided through marketing research is essential to making successful decisions.
This article discusses the benefits of having a clear, compelling value proposition and provides guidelines to creating this statement that will compel customers to buy your products or services.
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