to page content
to site navigation
The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
There are four basic strategies for growth--Market Penetration, Market Expansion, Line Expansion, and New Product Development. This article examines New Business Development.
Entrepreneurs make great decisions when they critically analyze the situation.
Compare actual financial figures to your budget at least monthly. You may need to adjust the budget during the year to reflect new information.
Historical financial information can be a great tool to jumpstart the budgeting process if care is taken to adjust for any incorrect or misleading information.
Read about a common denominator among successful entrerpreneurs--having the ability to think strategically and make critical decisions about the future direction of their business.
Businesses that can align their product and service offerings with both their business strategy and the customers' needs will grow the strongest businesses and maintain their success in the long run.
Addressing limitations and liabilities helps entrepreneurs analyze their business's ability to produce products, deliver services, and create new products and services.
Many forms of advertising can be used by companies today but the only effective form of advertising is the one that reaches the eyes and ears of your intended audience.
Excellent suppliers keep their promises, providing supplies and services when you need them.
This article provides ideas on how to track the effectiveness of your marketing activities.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.