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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
There are four aspects to evaluating the effectiveness of your marketing activities--external factors, cost-benefits, feedback, and long term perspective.
Leading an entrepreneurial organization primed for growth requires that the right people are filling the right roles on your management team.
When developing and marketing products and services, it is critical to clearly understand and communicate the offering's features and benefits.
Knowing where your products or services are in their life cycle will help you make refinements or adjustments to align them with your business strategy.
Promoting your products and services is a great way to stay in front of the potential or existing customers and to create interest to buy again.
Entrepreneurs should take great care to protect the time, effort, money, and value they have invested in a business including its intellectual property.
Production planning involves evaluating your current production facilities to determine how effectively it fits with your overall growth plan.
Publicity is known as "free advertising" but can be expensive in terms of the time and resources you invest. This article will discuss how to make publicity work for you.
Although some companies can thrive by pushing beyond their current strengths, it makes sense to continue to offer products and services within a company's current core competencies.
The entrepreneur's role changes throughout the stages of a business beginning with managing day-to-day operations and advancing to leading for growth.
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