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FastTrac

57 results found

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Internal Sales Methods
FastTrac
2/2/2007
Article Resource
Summary:

This article reviews the advantages and disadvantages of an internal sales method and helps entrepreneurs evaluate the most common types of internal sales methods--solo approach, direct sales force, and internet.

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Introduction to Primary Research
FastTrac
3/20/2007
Article Resource
Summary:

Although sometimes costly and time-consuming, conducting your own primary research can deliver specific results that are usually the most timely and relevant to your business.

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Leading Change
FastTrac
3/12/2007
Article Resource
Summary:

As the entrepreneur, you have to give your support to change efforts, whether you are the project champion or not. This article will help you communicate your support widely and regularly, providing resources and time to help the effort succeed.

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Making Decisions -- Taking Action
FastTrac
9/25/2006
Article Resource
Summary:

Entrepreneurs make great decisions when they critically analyze the situation.

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Marketplace Research
FastTrac
3/20/2007
Article Resource
Summary:

Finding and using market information to anticipate customer demands can provide invaluable business growth information.

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Measuring Financial Performance
FastTrac
3/12/2007
Article Resource
Summary:

As the first indicator of profitability, a firm's gross margin will establish the goals that will drive the action plans of almost every department. The second indicator, Operating Expenses, should be assessed just as carefully.

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Measuring Performance
FastTrac
3/9/2007
Article Resource
Summary:

Performance standards will be of little value if the entrepreneur never measures actual performance against the standards. Ongoing measurement assures that a business stays on track.

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Monitoring and Controlling Marketing
FastTrac
1/18/2007
Article Resource
Summary:

There are four aspects to evaluating the effectiveness of your marketing activities--external factors, cost-benefits, feedback, and long term perspective.

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Monitoring the Budget
FastTrac
9/25/2006
Article Resource
Summary:

Compare actual financial figures to your budget at least monthly. You may need to adjust the budget during the year to reflect new information.

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Preparing for Potential Funders
FastTrac
3/12/2007
Article Resource
Summary:

As you read this article, consider the critical preparation necessary to approach bankers and investors with your business proposal.

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