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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Promoting your products and services is a great way to stay in front of the potential or existing customers and to create interest to buy again.
Publicity is known as "free advertising" but can be expensive in terms of the time and resources you invest. This article will discuss how to make publicity work for you.
This article discusses one of the most effective market strategies for any company, creating a company brand.
This article reviews traditional marketing activities as well as marketing on the Internet.
Entrepreneurs should take great care to protect the time, effort, money, and value they have invested in a business including its intellectual property.
To succeed in business, entrepreneurs must understand the language of business, which enables them to evaluate financial reports and make better decisions.
This article reviews the advantages and disadvantages of an external sales method and helps entrepreneurs evaluate the most common types of external sales methods--licensing, existing distribution channels, and sales or manufacturer's representatives.
This article reviews the advantages and disadvantages of an internal sales method and helps entrepreneurs evaluate the most common types of internal sales methods--solo approach, direct sales force, and internet.
By measuing the cash cycle--the time it takes to receive cash from sales after investing in products/services--entrepreneurs can monitor and improve internal cash flow.
As your company grows, you'll need to obtain specialized and technical advice on a regular basis. Consider using outside professionals because they are usually less expensive than hiring full-time staff when you have a project needing outside expertise.
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