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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
This article reviews the advantages and disadvantages of an external sales method and helps entrepreneurs evaluate the most common types of external sales methods--licensing, existing distribution channels, and sales or manufacturer's representatives.
Developing effective marketing strategies can be the difference in the success of roughly equal products and services.
How do you know if your pricing strategies are helping you meet your goals? This article reviews the pricing process and provides guidelines to re-evaluate the prices of your products and services.
Developing niche markets can be a successful marketing technique as it can save resources, time, and money.
The people working for you will be the ones to determine your success. This article will help you discover what motivates them.
Your workflow--processes, procedures, and policies--need to be communicated verbally and written. Written communication should include job descriptions, performance standards, performance reviews, and controls.
This article discusses the Operations Plan as an action document to coordinate the activities of the company towards achieving the overall goals and mission.
Performance standards will be of little value if the entrepreneur never measures actual performance against the standards. Ongoing measurement assures that a business stays on track.
The power to make a difference comes when you look inside to find what you have to give.
As the entrepreneur, you have to give your support to change efforts, whether you are the project champion or not. This article will help you communicate your support widely and regularly, providing resources and time to help the effort succeed.
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