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FastTrac

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Understanding Market Research
FastTrac
3/20/2007
Article Resource
Summary:

Whether you are designing marketing campaigns, buying an existing business, or expanding into new markets, information provided through marketing research is essential to making successful decisions.

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Value Proposition
FastTrac
3/20/2007
Article Resource
Summary:

This article discusses the benefits of having a clear, compelling value proposition and provides guidelines to creating this statement that will compel customers to buy your products or services.

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Watching Trends
FastTrac
3/20/2007
Article Resource
Summary:

Entrepreneurial success is related to the entrepreneur's ability to spot trends. This article identifies potential sources of trends that every entrepreneur should be reviewing.

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What Makes a Good Technology Business Concept?
FastTrac
3/20/2007
Article Resource
Summary:

This article discusses positive attributes and fatal flaws of technology and life sciences business concepts.

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Processes, Procedures, and Policies
FastTrac
4/13/2007
Article Resource
Summary:

Discover the importance of planning and documenting processes--what we do, procedures--how we do it, and policies--why or when we do it.

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Building the Budget
FastTrac
9/27/2007
Article Resource
Summary:

When developing a budget, it is important to estimate profits annually for the next three years as well as to develop a detailed month-by-month budget of sales, expenses, and cash flow amounts for the same three years.

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Devising a Capital Strategy for Growth
FastTrac
6/30/2009
Article Resource
Summary:

This article discusses was entrepreneurs can integrate their capital needs with the ranges of capital available from existing sources.

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GrowthStrategy: Market Expansion
FastTrac
9/20/2006
Article Resource
Summary:

There are four basic strategies for growth--Market Penetration, Market Expansion, Line Expansion, and New Product Development. This article examines Market Expansion.

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