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Conducting Market Research
7/22/2010
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Summary:

This tool will help you identify resources for questions that need to be answered throughout the marketing research process.

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Conducting Market Research
7/22/2010
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Summary:

To take advantage of market opportunities or solve a marketing problem, you need to conduct market research, such as gathering, interpreting, and reporting data.

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Evaluate Growth Opportunities Worksheet
7/22/2010
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Summary:

Use this tool to evaluate growth opportunities based on your vision, business growth readiness, and market potential for opportunities you have already identified.

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Equity Capital Sources for High Growth Entrepreneurs
7/22/2010
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Summary:

This article discusses the sources of equity capital for entrepreneurs starting and growing new ventures.

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Environmental Scanning
7/22/2010
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Summary:

The questions in this tool will help entrepreneurs evaluate their business's environment, including the industry, competition, and market.

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Evaluate Performance: Balance Sheet
7/22/2010
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Summary:

In addition to reporting the amount of assets, liabilities, and equity held by the company, the Balance Sheet can help entrepreneurs understand the company's means available to create future profits.

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Business Strategy Worksheet
7/22/2010
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Summary:

This tool can be used by the entrepreneur throughout the planning process to evaluate the business strategy's compatibility with the overall plan for growth.

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Business Strategy Barometer
7/22/2010
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Summary:

The business strategy should be refined on a regular basis, at least annually, to incorporate changes that keep your business on its growth track.

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Business Plan Checklist
7/22/2010
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Summary:

This tool will help you identify areas in your plan that need additional atttention before it is complete.

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To Blog or Not to Blog? Let Your Corporature Culture Decide
10/5/2006
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Summary:

Julie Atherton, a communications expert at Hill and Knowlton, discusses the pros and cons of whether corporations should adopt blogging as a communications tool. She notes a corporation's ultimate decision on blogging should be based on knowing its own culture and how that culture is perceived by its customers.

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