to page content
to site navigation
The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Thanks to the Web, copyright laws are now front and center for entrepreneurs. Are the Fortune magazine quotes you use in your marketing e-newsletter protected? (Possibly) Are e-mails protected? (Yes and No) This article, while not legal advice, is an excellent, readable guide to today's changing copyright laws.
Staying "lean and mean" should be the bootstrapper's mantra, according to tech entrepreneur Jeff Hester. In this blog post, he shares his advice and insights into protecting and growing your business during the early years.
Going international requires careful thought and planning. This article poses a set of questions (by category) for entrepreneurs to answer to prepare them for going abroad for customers and sales. Questions include market and channel issues, product translation and localization, and IP protection.
The impact of social media is increasingly becoming a part of entrepreneurial strategies for growth. The "Word of Mouth Marketing Association" cautions that disclosure of the firm's relationship with its bloggers should be transparent so that an opinion expressed might be judged more appropriately. Marketers are encouraged to demonstrate honesty of relationship, opinion and identity, as well as to take responsibility for the acts of recruited agents or volunteers.
Thomas M. Siebel shares his principles for meeting the complex demands of customers who want to interact seamlessly with companies across various platforms.
Is your business data safe from outsiders? Fred Langa, Information Week, provides points to help prevent data theft, identity theft, and private information falling into the wrong hands. Included are links to the tools and resources outlined in the article.
WiFi is becoming commonplace. But there is danger in not securing your network. Five steps to help: use your corporate network; keep a clean preferred list; enable security on your router; pick a good password; and enable Web-mail security.
How you and your people handle customer complaints can be the key to keeping current customers and getting new ones. These tips provide excellent guidance for front-line customer service representatives or others dealing directly with customers.
A basic guide to exporting from UNZ 7 Co.
Learn how Comtech Solutions scrapped its geographic management structure, reorganized around function and used a technological upgrade to help it manage across the globe.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.