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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Going straight to customers and understanding their life experiences is key to structuring Web sites that meet your marketing objectives. The Customer Experience Methodology identifies unmet needs of online customers and outlines improvements for generating measurable results.
In effect a promotion for "The Competitive Intelligence Handbook," this link is nonetheless of value because it provides the first four chapters in full, including an overview of the industry and some axioms entrepreneurs should understand. Links to other resources are a practical bonus.
This article describes the cash cycle and how it can be applied to growth companies, which, for example, tend to have long cash cycles due to research and development activities.
This article is specifically about managing creative people. But nearly any entrepreneur can benefit from a better understanding of the creative process and what motivates copywriters, designers, and programmers to perform at their very best. After all, the public face of your company might someday be in their hands.
Seth Godin authored this comprehensive manual, which can be downloaded via the ChangeThis blog, on the nature and scope of bootstrapping for entrepreneurial growth companies.
This article provides an excellent framework not only for how to raise money but also for how to think about raising money. Key point: Always stay nine months ahead of your need for cash.
To have next-generation leaders within growth businesses, mentoring is a proven method of developing staff for succession. The process creates an environment which can lead to higher levels of profitability, employee retention, increased revenue, and job satisfaction.
Did we learn anything about laying off employees during the dot-com bubble of 2000? Business pundit Guy Kawasaki thinks so, but just in case . . . he's provided in this blog thirteen on-target tips for entrepreneurs on the bubble now, even if they don't know it.
Recruiting the best people begins with the having the best attitude--hire better than yourself--and, truth be told, doesn't end even after they're on the job. Ten practical tips delivered in classic Kawasaki style can deepen your insights and improve your skills.
Facing facts and forgetting fantasies are vital to accurate forecasting for startups seeking outside investment. This highly practical blog entry provides eleven helpful tips for doing forecasts realistically and presenting them in ways that investors understand and appreciate.
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