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The Customer Experience Methodology
9/1/2006
Summary:

Going straight to customers and understanding their life experiences is key to structuring Web sites that meet your marketing objectives. The Customer Experience Methodology identifies unmet needs of online customers and outlines improvements for generating measurable results.

Go To Source (www.creativegood.com)
The Competitive Intelligence Handbook
8/23/2007
Summary:

In effect a promotion for "The Competitive Intelligence Handbook," this link is nonetheless of value because it provides the first four chapters in full, including an overview of the industry and some axioms entrepreneurs should understand. Links to other resources are a practical bonus.

Go To Source (www.combsinc.com)
The Cash Cycle
10/7/2005
Summary:

This article describes the cash cycle and how it can be applied to growth companies, which, for example, tend to have long cash cycles due to research and development activities.

ShowDoc/eShipWebCacheRepository/Documents/FTGV-pp370-372
The Care and Feeding of the Creative Class
8/2/2007
Summary:

This article is specifically about managing creative people. But nearly any entrepreneur can benefit from a better understanding of the creative process and what motivates copywriters, designers, and programmers to perform at their very best. After all, the public face of your company might someday be in their hands.

Go To Source (www.fastcompany.com)
The Bootstrapper's Bible
3/1/2007
Summary:

Seth Godin authored this comprehensive manual, which can be downloaded via the ChangeThis blog, on the nature and scope of bootstrapping for entrepreneurial growth companies.

Go To Source (www.changethis.com)
The Best Funding Source for You
8/16/2007
Summary:

This article provides an excellent framework not only for how to raise money but also for how to think about raising money. Key point: Always stay nine months ahead of your need for cash.

Go To Source (www.entrepreneur.com)
The Basics of Mentoring
1/19/2007
Summary:

To have next-generation leaders within growth businesses, mentoring is a proven method of developing staff for succession. The process creates an environment which can lead to higher levels of profitability, employee retention, increased revenue, and job satisfaction.

Go To Source (gmj.gallup.com)
The Art of the Layoff
8/23/2007
Summary:

Did we learn anything about laying off employees during the dot-com bubble of 2000? Business pundit Guy Kawasaki thinks so, but just in case . . . he's provided in this blog thirteen on-target tips for entrepreneurs on the bubble now, even if they don't know it.

Go To Source (blog.guykawasaki.com)
The Art of Recruiting
8/2/2007
Summary:

Recruiting the best people begins with the having the best attitude--hire better than yourself--and, truth be told, doesn't end even after they're on the job. Ten practical tips delivered in classic Kawasaki style can deepen your insights and improve your skills.

Go To Source (blog.guykawasaki.com)
The Art of Projections in a Dotcom 2.0 World
8/16/2007
Summary:

Facing facts and forgetting fantasies are vital to accurate forecasting for startups seeking outside investment. This highly practical blog entry provides eleven helpful tips for doing forecasts realistically and presenting them in ways that investors understand and appreciate.

Go To Source (blog.guykawasaki.com)

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