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Entrepreneurship : Link

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Building Your Brand
6/1/2007
Summary:

This tool helps you develop the intangible aspects of your company's brand--a collection of feelings and perceptions about quality, image, lifestyle and status.

Go To Source (www.regions.com)
Conduct a Market Analysis
6/1/2007
Summary:

This tool will conduct market analysis to determine if there is a need for your idea or product/service, identify a new market, analyze your current market, gain a competitive advantage, and begin to establish a marketing plan.

Go To Source (www.regions.com)
Analyzing Your Financial Ratios
6/1/2007
Summary:

This tool contains descriptions and examples of the eight major types of ratios used in financial analysis: Income, Profitability, Liquidity, Working Capital, Bankruptcy, Long-Term Analysis, Coverage, and Leverage.

Go To Source (www.regions.com)
Letter of Intent: Form of Consideration
6/1/2007
Summary:

When selling your company be sure you understand the offering price might not match the value of your company and the deal is probably more complex than it seems. Pitfalls include nature of a stock deal, stability of the purchasing company, and tax implications. Best advice: Cash is still king!

Go To Source (www.feld.com)
Creating a Competitive Advantage
6/1/2007
Summary:

This tool will help you gain, maintain, and evaluate your competitive advantage.

Go To Source (www.regions.com)
Creating a Profit and Loss Statement
6/1/2007
Summary:

This tool examines the process of developing an income statement and explains the meaning of the components of an income statement. When you are finished with this article, your understanding of income statements will give you greater insight into your company's growth and financial health.

Go To Source (www.regions.com)
Targeting Your Market
6/4/2007
Summary:

This tool will help you choose a customer base that is appropriate for your business by identifying customer characteristics, conducting market research, choosing a target market, and compiling a customer profile.

Go To Source (www.regions.com)
Valuing a Business
6/4/2007
Summary:

This tool addresses the three general approaches to determining fair market value in a company: the income approach, the asset approach and the market approach.

Go To Source (www.regions.com)
Protect Your Business with Patents, Copyrights and Trademarks
6/4/2007
Summary:

This tool will help you recognize the significance of your business's intellectual property -- the patents, trademarks, copyrights and trade secrets -- and understand what steps are necessary to ensure that those rights provide value for the company.

Go To Source (www.regions.com)
Promoting Your Business
6/4/2007
Summary:

This tool takes a look at different types of promotional media and discuss the pros and cons of effectively reaching a target audience through each.

Go To Source (www.regions.com)

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