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Guy Kawasaki: Top Ten Lies of Marketers (with bonus)
7/12/2007
Summary:

Guy Kawasaki can't stop with ten, he goes to twelve and then two more. However, at the end he provides the user with a link to a good counter balance, "The Top Ten Truths of Real Marketers."

Go To Source (blog.guykawasaki.com)
Management Methods | Management Models | Management Theories
7/12/2007
Summary:

If you come across a business term that is unfamiliar or unclear, Value Base Management.net probably can has a definition and an explanation. Check it out and be sure to bookmark it for future reference.

Go To Source (www.valuebasedmanagement.net)
Packaging that Moves Product
7/12/2007
Summary:

An updated design for your product may be the key to beefing up sales. Business 2.0 provides success stories focusing on new ergonomic designs, including Listerine, Solo Cup, and Gatorade.

Go To Source (money.cnn.com)
Pricing Strategy
7/12/2007
Summary:

This article provides a general sequence of steps to follow for developing the pricing of a new product. A bonus is frequent links to references in connection with business terminology used in the article.

Go To Source (www.netmba.com)
What's Your EQ (entrepreneurial quotient)?
7/12/2007
Summary:

Want to see how you stack up? Try this brief and informative test posted on author and entrepreneur Guy Kawasaki's Web site. Remember that the goal is to test knowledge, not capability. An A doesn't mean you're the next Steve Jobs; an F doesn't mean you're not.

Go To Source (blog.guykawasaki.com)
Building a New IP Marketplace
7/19/2007
Summary:

Protecting your intellectual property is a vital function. Check this "wiki" based on an open IP forum focusing on small business to see pertinent advice and commentary from the global perspective.

Go To Source (domino.research.ibm.com)
Business Location and Leasing
7/19/2007
Summary:

Lesson seven in a thirteen-part course about starting a business, this module offers information, advice, checklists, and sample leases to determine the right location for your business--and the right deal.

Go To Source (www.myownbusiness.org)
CareerJournal | More Companies Hire Temporary Executives
7/19/2007
Summary:

An interim executive may be the answer to specific issues facing your growing company. Downsizing has made more high-caliber executives available and willing to help small businesses.

Go To Source (www.careerjournal.com)
Cash Is King in Strategic Bootstrapping
7/19/2007
Summary:

Successful bootstrapping requires getting your hands on cash and managing it wisely. This article points out uncommon sources of ready cash that go unused--negotiating extended payment terms from suppliers, for example.

Go To Source (www.atdc.org)
Change behavior to break the "Motivational Code"
7/19/2007
Summary:

Want to be an employer of choice? Don't simply ask employees for specific results. Train them in behaviors that produce those results--and then provide consequences that change and reinforce those behaviors. Part 1 of two parts, this article offers seven implementable suggestions for cracking the "motivational code."

Go To Source (www.management-issues.com)

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