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294 results found

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How to Track Ad Results
8/2/2007
Summary:

Tracking advertising results is not always possible, but these three strategies from the "Wizard of Ads" can help. A great copywriter does, too.

Go To Source (www.entrepreneur.com)
Interviewing Prospective Employees
8/2/2007
Summary:

This basic article on provides a practical overview of the interviewing process and specific questions to ask. It also points toward additional resources to help you hire the right people.The site itself is a solid resource for handling issues facing growing companies.

Go To Source (www.allbusiness.com)
Lemons Into Lemonade? Proven Tips for Making the Most of a Crisis
8/2/2007
Summary:

This brief, to-the-point article focuses on the financial side of handling a crisis, especially cash flow. But the larger message to entrepreneurs is that smart leaders can use crises to take their companies to the next level of performance.

Go To Source (www.nfib.com)
Product and Service Management (recurring activities to manage a product/service)
8/2/2007
Summary:

This link is itself a collection of useful links offering a wealth of information about managing products and services.

Go To Source (www.managementhelp.org)
The Art of Bootstrapping
8/2/2007
Summary:

How do you succeed at "bootstrapping"? Author and entrepreneur Guy Kawasaki lists eleven highly practical "must do" behaviors for entrepreneurs and explains why they are so important. Examples: "Focus on cash flow, not profitability" and "Forget the 'proven team.'"

Go To Source (blog.guykawasaki.com)
The Art of Execution
8/2/2007
Summary:

Finding--and getting--the money you need to grow your company is important and exciting. Even more important, but too often not so exciting, is doing the right things in the right ways with that money. This article lists ten ways to "execute" effectively so the money does the job it's supposed to do.

Go To Source (blog.guykawasaki.com)
The Art of Recruiting
8/2/2007
Summary:

Recruiting the best people begins with the having the best attitude--hire better than yourself--and, truth be told, doesn't end even after they're on the job. Ten practical tips delivered in classic Kawasaki style can deepen your insights and improve your skills.

Go To Source (blog.guykawasaki.com)
The Care and Feeding of the Creative Class
8/2/2007
Summary:

This article is specifically about managing creative people. But nearly any entrepreneur can benefit from a better understanding of the creative process and what motivates copywriters, designers, and programmers to perform at their very best. After all, the public face of your company might someday be in their hands.

Go To Source (www.fastcompany.com)
Cash Is King in Strategic Bootstrapping
7/19/2007
Summary:

Successful bootstrapping requires getting your hands on cash and managing it wisely. This article points out uncommon sources of ready cash that go unused--negotiating extended payment terms from suppliers, for example.

Go To Source (www.atdc.org)
Change behavior to break the "Motivational Code"
7/19/2007
Summary:

Want to be an employer of choice? Don't simply ask employees for specific results. Train them in behaviors that produce those results--and then provide consequences that change and reinforce those behaviors. Part 1 of two parts, this article offers seven implementable suggestions for cracking the "motivational code."

Go To Source (www.management-issues.com)

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