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The Art of Distribution
8/23/2007
Summary:

Virality. Adjacency. Eyeballs. "Distribution" now means more than getting products from the factory to the store shelf. But there is a constant in the chaos: revenue production. If you run a consumer-facing venture, pay attention.

Go To Source (blog.guykawasaki.com)
The Art of the Layoff
8/23/2007
Summary:

Did we learn anything about laying off employees during the dot-com bubble of 2000? Business pundit Guy Kawasaki thinks so, but just in case . . . he's provided in this blog thirteen on-target tips for entrepreneurs on the bubble now, even if they don't know it.

Go To Source (blog.guykawasaki.com)
The Essence of Leadership
8/23/2007
Summary:

Managing the day-to-day, conceptualizing a better future, and making it happen form the foundation for the "essence" of leadership: "Leaving your footprint in your area of passion." This article is a perceptive discussion about leadership and lists the eight qualities required to lead "paradigmatic change."

Go To Source (hbswk.hbs.edu)
The Five Biggest Network No-Nos
8/23/2007
Summary:

Even if it's "in place," your network requires continual vigilance and improvement. This article provides five "no-nos" that will help you keep up to date and up to speed by avoiding big mistakes.

Go To Source (www.optimizemag.com)
The Passion for Greatness
8/23/2007
Summary:

What's been the key to your success? Luck, you say? No way. More likely it's been consistent focus, demanding practice, and whole lot of hard work. The lesson here: The best get better by practicing longer than their competitors and with a deliberate purpose to learn every time.

Go To Source (www.vcconfidential.com)
The Price Is Wrong
8/23/2007
Summary:

An overview of pricing based on value to the customer instead of cost to the producer, this article provides both theory and examples of the theory at work. It's a quick, useful read.

Go To Source (www.forbes.com)
The Top Ten Lies of Corporate Partners
8/23/2007
Summary:

Translations of corporate-speak from author and entrepreneur Guy Kawasaki. An interesting, lively read with solid insights, this article makes you wonder if it's ever a good idea for an entrepreneurial enterprise to partner with a "corporation."

Go To Source (blog.guykawasaki.com)
The World's Shortest Marketing Plan
8/23/2007
Summary:

Marketing plans don't have to be long to be effective; in fact just the opposite, says this international marketing VP. He's even provided a handy matrix-like template he invented when he realized the templates available were much too long.

Go To Source (kellyodell.blogspot.com)
Time For a New Model: Listening-Centered Marketing
8/23/2007
Summary:

In today's world of "consumer generated media" (CGM) that are in effect "market conversations," aggressive listening becomes an essential skill of marketers. This blog-like article is not as succinct as it could be but the concept is worth understanding and putting into practice.

Go To Source (www.clickz.com)
Buy or lease? It's a key question for businesses
8/16/2007
Summary:

Rohonda Abrams lists some of the trade offs between buying and leasing. As your business grows, leasing may be tempting, but in the long run it may not be the best choice.

Go To Source (www.usatoday.com)

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