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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
This tool takes a look at different types of promotional media and discuss the pros and cons of effectively reaching a target audience through each.
This tool will help you recognize the significance of your business's intellectual property -- the patents, trademarks, copyrights and trade secrets -- and understand what steps are necessary to ensure that those rights provide value for the company.
This tool will help you choose a customer base that is appropriate for your business by identifying customer characteristics, conducting market research, choosing a target market, and compiling a customer profile.
This article explains how CEOs can be more efficient in their personal organization of time, providing specific approaches to specific challenges. It also outlines the broader responsibilities CEOs have of effecting change and coaching employees through the change process. TEC is now known as Vistage.
This "best practices" article explains, from the entrepreneur's point of view, the finer points of retaining customers, a practice that costs one-fifth as much as acquiring new ones. The article provides specific, practical suggestions for retaining external customers and ensuring positive relationships with internal customers (your employees.)
Outlining "best practices" in building an outstanding staff, this article helps entrepreneurs understand how to develop and use a hiring system. An effective system describes ideal employees for each function, ensures finding the right candidates, screens them before interviewing, ensures effective interviewing, and leads logically to hiring the right candidate.
Small-business financial management experts highlight in clear, practical terms what CEOs need to do to make their companies successful through financial management. There are five areas the article elaborates on: effective accounting and reporting processes, financial drivers, three essential financial documents, cash-flow management, and, especially important for growing companies, financial forecasts.
Companies that prioritize development of managers gain a real edge in the marketplace according to this overview. Underlying principles and practices for consistently building capable managers are provided and explained. Among the advantages are getting and keeping talent, more value from the CEO's time, more corporate flexibility, and a sustainable competitive edge.
This article presents a concise and informative overview of the marketing process based on the entrepreneur's perspective. Topics include strategy, planning, focusing on the customer, the CEO's role, and direct marketing.
A good overview of how to think about negotiating in a win-win framework, this article explodes four myths about the process and offers "six steps to a better deal." Practical advice, such as how to improve your negotiating skills and those of your people, is also included.
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