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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
This article presents a concise and informative overview of the marketing process based on the entrepreneur's perspective. Topics include strategy, planning, focusing on the customer, the CEO's role, and direct marketing.
A good overview of how to think about negotiating in a win-win framework, this article explodes four myths about the process and offers "six steps to a better deal." Practical advice, such as how to improve your negotiating skills and those of your people, is also included.
What are pricing strategies are right for dealing with the increasing pressure on prices? Extremes are to maintain higher prices by adding value or to keep prices competitive by continually lowering costs. Entrepreneurs receive an overview on how to assess which approaches make sense for their companies.
What constitutes productive sales training? Is it motivation, product knowledge, great presentation skills--yes, it's all of these and more. But it is not one or two at the expense of others, the authors warn. The right mix is the key, and the entrepreneur's commitment and support are vital.
A productive strategic alliance occurs when two enterprises come together with talents, skills, and resources neither posssesses on its own to create profit neither could have achieved on its own. Benefits can include more effective access to markets, better technology, faster and better new product development, and wider distribution. This article provides a practical overview of the process.
Fifteen downloadable forms and templates to improve business operations from planning for startup and established companies to forecasts and projections to balance sheets and cash-flow statements--even personal financial statements.
Whether you are writing a business plan or considering the development of a new product or service, an insightful competitive analysis is vital. These ten questions identify areas to investigate.
Do you have edgy, independent leaders working inside your company? If not, you should--and you should understand why you do not at the moment. Management author Guy Kawasaki interviews former Fast Company editor Polly LaBarre to gain insights on how "Mavericks at Work" (the title of her book, coauthored with another Fast Company editor) can impact a company's growth.
How you and your people handle customer complaints can be the key to keeping current customers and getting new ones. These tips provide excellent guidance for front-line customer service representatives or others dealing directly with customers.
Responses to your RFPs have come in and now you have to decide who wins. This article provides specific guidelines on setting up an objective review system that increases the odds of choosing the best bid for your project and for your company.
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