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How to Save Face in a Business Crisis
8/2/2007
Summary:

Sooner or later, your company will confront a crisis that requires a public response. How much communications planning you've done can determine how well you handle that crisis and how well your company weathers it.

Go To Source (www.entrepreneur.com)
How to Suck Up to a Blogger
7/12/2007
Summary:

Bloggers and their blogs have rapidly become an important--and demanding--outlet for finding and distributing focused information. Author and entrepreneur Guy Kawasaki offers practical, to-the-point insights for tapping blogs as a channel to get the news out about your product or company.

Go To Source (blog.guykawasaki.com)
How to Track Ad Results
8/2/2007
Summary:

Tracking advertising results is not always possible, but these three strategies from the "Wizard of Ads" can help. A great copywriter does, too.

Go To Source (www.entrepreneur.com)
How to hire the best people you've ever worked with
11/8/2007
Summary:

Straight talk about hiring from the co-creator of Mosaic, which made widespread use of the Web possible. Inventor and entrepreneur Marc Andreessen shares lessons learned, such as what to value when evaluating potential employees, how to manage the hiring process, and what to do if you make a mistake. Very practical and very readable.

Go To Source (blog.pmarca.com)
How to protect intellectual property rights abroad
10/29/2010
Summary:

Article highlighting the basics on Intellectual Property Rights

Go To Source (www.export.gov)
How woman entrepreneurs benefit from using a mentor
10/7/2005
Summary:

Should women should seek out only women for mentors? Not for a second, says Joanna Krotz, author and owner of Muse2Muse Productions.

Go To Source (www.microsoft.com)
Hurricane Drives Interest in Online Backups
5/1/2007
Summary:

Whether it's to protect against a natural disaster, fire, or theft, backing up a companies electronic files is a necessity. Online backup services provide storage of valuable information at a location separate from the entrepreneur's company.

Go To Source (news.zdnet.com)
IPR Toolkit for Brazil
10/29/2010
Summary:

The Brazilian Embassy's Tool kit for dealing with IPR issues

Go To Source (www.embaixada-americana.org.br)
IPR Toolkit for Brunei
10/29/2010
Summary:

An Intellectual Property Rights guide for Brunei Darussalam

Go To Source (bandar.usembassy.gov)
IPR Toolkit for China
10/29/2010
Summary:

The U.S. Embassy's guide to IPR issues in China.

Go To Source (beijing.usembassy-china.org.cn)

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