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294 results found

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Normal is a Commodity
6/8/2007
Summary:

Don't have the big marketing dollars to stand out the way your larger competitors do? Here's a marketing idea that might help: Make your message "a little weird." This small-business blog explains the concept in commonsense terms, acknowledging that it takes guts but emphasizing that the payoff may be well worth it.

Go To Source (www.ducttapemarketing.com)
TEC© Best Practices: CEO Skills
6/8/2007
Summary:

This article explains how CEOs can be more efficient in their personal organization of time, providing specific approaches to specific challenges. It also outlines the broader responsibilities CEOs have of effecting change and coaching employees through the change process. TEC is now known as Vistage.

Go To Source (www.teconline.com)
TEC© Best Practices: Customer Retention
6/8/2007
Summary:

This "best practices" article explains, from the entrepreneur's point of view, the finer points of retaining customers, a practice that costs one-fifth as much as acquiring new ones. The article provides specific, practical suggestions for retaining external customers and ensuring positive relationships with internal customers (your employees.)

Go To Source (www.teconline.com)
TEC© Best Practices: Management Development Overview
6/8/2007
Summary:

Companies that prioritize development of managers gain a real edge in the marketplace according to this overview. Underlying principles and practices for consistently building capable managers are provided and explained. Among the advantages are getting and keeping talent, more value from the CEO's time, more corporate flexibility, and a sustainable competitive edge.

Go To Source (www.teconline.com)
TEC© Best Practices: Marketing Strategy
6/8/2007
Summary:

This article presents a concise and informative overview of the marketing process based on the entrepreneur's perspective. Topics include strategy, planning, focusing on the customer, the CEO's role, and direct marketing.

Go To Source (www.teconline.com)
TEC© Best Practices: Sales Training
6/8/2007
Summary:

What constitutes productive sales training? Is it motivation, product knowledge, great presentation skills--yes, it's all of these and more. But it is not one or two at the expense of others, the authors warn. The right mix is the key, and the entrepreneur's commitment and support are vital.

Go To Source (www.teconline.com)
Determining Your Company's Legal Structure
6/4/2007
Summary:

This tool will explain general information regarding legal structure options available to those starting a business.

Go To Source (www.regions.com)
Developing A Business Plan
6/4/2007
Summary:

This tool will take you through the step-by-step process of developing a business plan that includes all the basic elements needed.

Go To Source (www.regions.com)
Maintaining an Agile Company
6/4/2007
Summary:

By using the steps in this tool, you will be able to better identify opportunities for change, determine if you are ready for change, recognize what your customers want and create the proper environment for change in your company.

Go To Source (www.regions.com)
Managing Your Cash Flow
6/4/2007
Summary:

This tool provides a detailed look into the various sections of a cash flow statement. It also describes two methods used to calculate cash flow from operating activities, indirect and direct with examples that will give you an edge when it comes time to preparing a cash flow statement of your own.

Go To Source (www.regions.com)

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