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The Art of Commercialization
9/6/2007
Summary:

Do you have great technology you want to get to the street? Author and entrepreneur Guy Kawasaki outlines just how to do it right--and how to do it wrong. Lesson number one: consumers don't buy technology. They buy products.

Go To Source (blog.guykawasaki.com)
The Fast Company Interview: Jeff Immelt
9/6/2007
Summary:

In 1995, Jack Welch nearly fired Jeff Immelt for poor performance. Five years later Immelt found himself trying to fill Welch's shoes. How did he turn things around? What lessons are here for you as a leader and owner? Plenty. This interview is an inspiring, informative read.

Go To Source (www.fastcompany.com)
The Hidden Cost of Outsourcing
9/6/2007
Summary:

The hidden cost here is outsourcing customer service functions. This article cites major corporations that tried it and didn't like it because customer satisfaction decreased. If you're a service company, think twice about short-term cost savings versus long-term competitive advantage.

Go To Source (money.cnn.com)
The Importance of Patents: It Pays to Know the Patent Rules
9/6/2007
Summary:

This article is to-the-point and practical with a couple of valuable tips. If you're on a budget, look into "provisional patents." Always seek out an attorney in the special intellectual property niche you're in, not just an IP generalist.

Go To Source (web.mit.edu)
The Narrowing GAAP
9/6/2007
Summary:

There's a convergence in international accounting standards (GAAP vs. IFRS, mainly) that entrepreneurs with growing global interests might want to be aware of, as reported by this lengthy article. However, larger corporations seem to be the key players right now.

Go To Source (www.cfo.com)
The New Science of Hiring
9/6/2007
Summary:

This article justifies and explains a three-step hiring process that almost guarantees improvement in the typically low correlation between traditional interviewing techniques and predicting success on the job. With turnover costing 1.5 times the salary of the departing employee, can you afford not to read this story?

Go To Source (www.inc.com)
Time for Some Buzz-Kill
9/6/2007
Summary:

A Business Week columnist argues for putting a cork in the mouths of marketing gurus who spout jargon that only complicates an already complicated task. It's a fun piece filled with interesting facts that drive a very sharp point home: Always keep it simple.

Go To Source (www.businessweek.com)
Toward a Leaner Finance Department
9/6/2007
Summary:

A leaner finance function will reduce costs, increase quality, and better align corporate responsibilities in finance and other departments. This article shows how CFOs can apply the waste-reduction principles of lean manufacturing to their challenges.

Go To Source (www.cfo.com)
Geek Marketing 101
9/13/2007
Summary:

A message to geeks who may not appreciate that marketing is a conversation with customers, this practical piece can help them understand that the passions of geeks are not the passions of users. Ten quick, clear tips.

Go To Source (makemarketinghistory.blogspot.com)
Navigating the Patent Office: Knowledge Makes Process Easier
9/13/2007
Summary:

This article quickly and clearly helps inventors and entrepreneurs understand the overall patent process and some of its pitfalls. (US patents are good only in the US, for example, not other countries.) If you're inventing or working with visionary technology, be sure to read this article before telling the world about your achievement.

Go To Source (wral.com)

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