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Bizinformer: 5 Tips to Test an Underperforming Product or Service.
7/12/2007
Summary:

Very short but very sweet advice on testing a poorly selling product's appeal in the marketplace--and useful tips on what to do if it fails the test.

Go To Source (www.bizinformer.com)
Board Meetings - A CEO's Point of View
1/19/2007
Summary:

Serial entrepreneur Will Herman shares 11 best practices for working effectively with a Board of Directors, including determining support, maintaining focus and direction, communication tactics, incorporating the management team, and presentations.

Go To Source (www.2-speed.com)
Board of Directors: The Chairman
7/12/2007
Summary:

Feld shares some straightforward thoughts on why positions of CEO and board chairman should be separated. This idea has distinct benefits, especially for smaller companies, Feld writes. The piece is one in a series on boards of directors.

Go To Source (www.feld.com)
Book Preview: Word of Mouth Marketing by Andy Sernovitz
10/4/2007
Summary:

Using barbers to promote prostate cancer treatments? Giving cabbies free rooms to boost occupancy rates at a hotel? These ideas are word-of-mouth marketing at its best. And there are plenty more, including ones you dream up for your company.

Go To Source (blog.guykawasaki.com)
Boom Town
1/19/2007
Summary:

African-Americans are launching and growing businesses at higher rates than other entrepreneurs in the U.S. Whether attributed to corporate layoffs, diversity programs, or targeted business development initiatives, Chicago's Cook County is seeing the highest African-American entrepreneurial growth rates in the nation.

Go To Source (www.businessweek.com)
Boost Your Bottom Line with Temporary Talent
11/1/2005
Summary:

Changes in the temporary staffing industry could help you hold down labor costs--if you are willing to be a tough negotiator who shops around.

Go To Source (www.startupjournal.com)
Bootstrappers Avoid Outside Money Ties
3/1/2007
Summary:

This article covers an emerging trend in how some tech companies finance their growth today. Rather than approach equity investors for early-stage funds, many entrepreneurs now prefer to bootstrap their growth by generally taking advantage of lower startup costs.

Go To Source (www.boston.com)
Brand Yourself
7/12/2007
Summary:

This article lists and explains five steps to building your personal brand. The basics are to develop expertise and then become known for that expertise. It takes more than networking to get noticed; it takes a good product. In this case, that product is you.

Go To Source (www.fastcompany.com)
Breaking into the Trade Game: A Small Business Guide
10/1/2005
Summary:

This all-inclusive Trade Guide, created by the U.S. Small Business Administration and AT&T, is a must-read if you are considering a global sales strategy.

Go To Source (www.sba.gov)
Brian Berliner's Brain: Five Year Projections?
7/12/2007
Summary:

When going for round one financing, what should your five-year projections look like? This brief article provides excellent, practical advice. Key points: Know your numbers inside and out, show clearly how your projections were built, and be ruthlessly honest with your potential investors and yourself.

Go To Source (www.brianberliner.com)

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