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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Every marketing plan starts the same way: by defining the target customer. Only then can an entrepreneur figure out the best way to reach them. Naturally, different types of target customers, or audiences, require different media and campaigns -- referred to as a promotional mix -- to reach them most effectively and efficiently. This tool takes a look at some different types of promotional media, and discusses the pros and cons of effectively reaching a target audience through each.
Whether it's to protect against a natural disaster, fire, or theft, backing up a companies electronic files is a necessity. Online backup services provide storage of valuable information at a location separate from the entrepreneur's company.
A survey by the Computing Technology Industry Association found that users of managed IT services are increasing spending in storage, backup, and disaster recovery services. One reason: a U.S. Supreme Court ruling demands businesses store and be able to retrieve documents connected to a case in litigation.
Customer Relationship Management (CRM) systems like Salesforce.com provide on-demand software via the Internet and are changing the way entrepreneurs leading growth companies serve, interact, and track online their potential and existing clients.
Research shows that nearly 50 percent of workers don't have performance goals that can be objectively measured. A lack of clear objectives can lead to workplace dissatisfaction and an increase in turnover rates. This article suggests a number of communication strategies to address the problem.
Angel investors provide nearly $25 billion to more than 10,000 entrepreneurial firms each year. Increasingly, angels are banding together to combine resources, know-how, and prospecting efforts to identify solid investment opportunities. With the average group investing $400,000, this funding strategy can be a good alternative when personal assets have been tapped.
Business planning experts suggest that entrepreneurs plan for their exit from the company during the initial phases of the process. It is important to consider personal and financial goals, as well as how the value of the business will be determined at the point of transition. This article includes links to tools and templates to make a well-informed decision.
Getting certified in advance for a federally backed business loan can speed up the loan process, as well as allowing you to "shop" a number of lenders rather than just one. This article provides links to helpful resources to get the pre-qualification process under way.
Teams can take many forms during the early stages of growth inside the entrepreneurial venture. Providing adequate training and development for staff members makes group-based interactions more productive and many find the experience itself quite enjoyable. Here are links and suggestions for planning, implementing and measuring the results of team building activities.
The succession planning process builds employee retention, but it won't work unless management can access an accurate inventory of employee skills, talents and abilities. Additionally, if individuals don't understand what options their career path might take, they may look for work elsewhere. This article shares best practices and suggestions for managing a talent inventory.
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