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Moving from Customer Service to Customer Satisfaction
1/9/2007
Summary:

Companies need to generate customer service and customer satisfaction-two different things-to drive increased customer loyalty, according to this article. Entrepreneurs should ask their customers whether they would do business with them again and whether they would recommend them to others.

Go To Source (jacksonville.bizjournals.com)
New Profit
1/19/2007
Summary:

While confusing to investors, mixing financial investments with philanthropic giving is a concept that is gaining ground. Good Capital is one organization collecting a portfolio of social enterprises and provides funding for their "social good" along with cash returns to their investors.

Go To Source (www.fastcompany.com)
Recruiting a New Director
1/19/2007
Summary:

Bringing new board members into your company can be complicated. Brad Feld provides some best practices for managing this complex process, including: recruiting, analyzing current board composition, and establishing selection criteria.

Go To Source (www.feld.com)
Reflections on Mentors
1/19/2007
Summary:

Mentoring is a valuable developmental process that generates relationships of trust, growth, and more focused performance. Brad Feld reflects on the mentoring relationships that have helped him to shape his professional career and the success of his ventures.

Go To Source (www.feld.com)
Revenge Of The Suits: Companies Show How To Blog
1/4/2007
Summary:

Blogging on behalf of your company and its products can be an effective public relations tool. While some companies, including GM and Sun, have embraced blogging-from CEOs to staff-it's important to provide quality content that focuses more on conversations with customers than pure company promotion.

Go To Source (www.informationweek.com)
Rocket Man
1/19/2007
Summary:

How can you come up with innovations as a scientist would? You need to dream big, come up with an expansive set of goals, and then break your plan down into a series of simple steps. Also put in place the best possible team and be sure to develop your plan B.

Go To Source (www.indystar.com)
Show Me the Press Release
1/4/2007
Summary:

This template offers an easy-to-use format for building a press release in a proper and conventional format and allows users to immediately e-mail press releases to reporters or other media.

Go To Source (www.ducttapemarketing.com)
Small Company, Big Brand
1/19/2007
Summary:

For entrepreneurial ventures to compete with larger competitors, creative publicity and inventive viral marketing campaigns are among some tactics that can be used. Building a brand requires a compelling story and solid leadership.

Go To Source (www.businessweek.com)
Small is the New Big
1/25/2007
Summary:

In this podcast, entrepreneur and marketing expert, Seth Godin, shares thoughts on social media and influencing in the marketplace. His stance is that psychographics have displaced the importance of planning based on demographics. Remaining in close contact with the market, providing customers with choices that matter to them, and guiding them towards possibilities they haven't yet imagined are three suggestions elaborated upon.

Go To Source (www.podtech.net)
The Basics of Mentoring
1/19/2007
Summary:

To have next-generation leaders within growth businesses, mentoring is a proven method of developing staff for succession. The process creates an environment which can lead to higher levels of profitability, employee retention, increased revenue, and job satisfaction.

Go To Source (gmj.gallup.com)

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