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What Sequoia Expects from Entrepreneurs
1/25/2007
Summary:

Matt McCall posts about Sequoia Capital and how this VC firm describes the elements of sustainability they seek within the ventures they fund, such as clarity of purpose, large markets with rich customers, and focus.

Go To Source (www.vcconfidential.com)
Venture Capitalist's Success Using Social Media
1/25/2007
Summary:

San Francisco-based VC, Pascal Levensohn, discusses his use of blogging to establish a connection with entrepreneurs starting new businesses by sharing more than just best practices for venture backed companies. The spiritual and philosophical nature of his blog has created an affinity with his audience and a substantial impact on his business.

Go To Source (www.podtech.net)
Small is the New Big
1/25/2007
Summary:

In this podcast, entrepreneur and marketing expert, Seth Godin, shares thoughts on social media and influencing in the marketplace. His stance is that psychographics have displaced the importance of planning based on demographics. Remaining in close contact with the market, providing customers with choices that matter to them, and guiding them towards possibilities they haven't yet imagined are three suggestions elaborated upon.

Go To Source (www.podtech.net)
The Seven Demands of Leadership
1/25/2007
Summary:

Effective leaders can be groomed to manage adversity and sustain high-performance. Based on research conducted with more than 40,000 leaders across industries and sectors, the Gallup organization has identified specific abilities that can lead to success.

Go To Source (gmj.gallup.com)
What VC's Look for In A CEO
1/25/2007
Summary:

The process venture capitalists go through to decide which entrepreneurial ventures to fund can be something of a mystery. Chicago-based VC, Matt McCall, provides a description of the qualities he looks for in the CEOs he backs, including resourcefulness, relentless determination, and creative thought.

Go To Source (www.vcconfidential.com)
The Litigation Process
2/1/2007
Summary:

This Web site offers a primer on the litigation process, and includes easy-to-understand definitions of standard litigation-related terms.

Go To Source (www.upenn.edu)
The 4 F's
2/2/2007
Summary:

"Citizen Marketing" is a form of influence that capitalizes on the persuasive power of consumer relationships in cyberspace. Entrepreneurs using web-based technology to promote their firms increasingly are looking to their customers to promote their brands via four categories for user-created sites: filters, fanatics, facilitators, and firecrackers.

Go To Source (www.churchofthecustomer.com)
True Believers
2/2/2007
Summary:

Transforming customers from passive buyers to active participants will likely require a shift in marketing strategy for most entrepreneurs. Yet building a community of passionate consumers can be an effective way to create long-term growth and competitive advantage.

Go To Source (www.businessweek.com)
20 Questions Toward Ethical Word of Mouth
2/2/2007
Summary:

The impact of social media is increasingly becoming a part of entrepreneurial strategies for growth. The "Word of Mouth Marketing Association" cautions that disclosure of the firm's relationship with its bloggers should be transparent so that an opinion expressed might be judged more appropriately. Marketers are encouraged to demonstrate honesty of relationship, opinion and identity, as well as to take responsibility for the acts of recruited agents or volunteers.

Go To Source (www.churchofthecustomer.com)
Tech Titans Draw Fire on U.S. Expansions
2/16/2007
Summary:

This article covers how some entrepreneurial growth companies, including Dell and Google, make decisions on building new company facilities in the United States. One challenge is considering the array of regional economic development incentives and local politics when choosing location to expand.

Go To Source (www.usatoday.com)

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