Now that you have built that great new product, you have to figure out how to market and sell it. This section contains content to help the entrepreneur do that.
Summary: Vendors who present a large menu of features in an attempt to differentiate their products would do better to emphasize two or three proven points of difference in the value each product delivers. This article is based on research published in the Harvard Business Review.
Summary: This topic expert provides a step-by-step process for understanding a sales reps' potential for results, their motivation factors, and developing a comp plan that fits those characteristics. Strategy, combined with communication, can help sales reps meet their goals and their companies' profit goals.
Summary: This tool helps you develop the intangible aspects of your company's brand--a collection of feelings and perceptions about quality, image, lifestyle and status.
Summary: eBay has become one of the leading marketing resources and distribution channels for individuals and businesses. Noting the fast and diversified growth of the eBay marketplace, this article describes eBay's utility for entrepreneurs interested in getting started as an eBay seller.
Summary: Winning a bigger slice of the market is a good thing. Right? Maybe yes, maybe no. Geoffrey Moore shares his thoughts on how to evaluate your strategy.
Summary: Evaluating your Web site against your competitors' can be a daunting but invaluable undertaking. In this article, an expert provides practical advice, an in-depth process, and--a real bonus--complete examples of competitive analysis reports.
Summary: Although somewhat out of date, this article provides a useful overview of the purpose and principles of competitive intelligence gathering as well as tips and techniques that still apply.
Summary: This resource discusses what defines competitive intelligence, the process of penetrating the veil of business secrecy, ethics and legalities, do's and don'ts, and assembling your team.
Summary: This tool will conduct market analysis to determine if there is a need for your idea or product/service, identify a new market, analyze your current market, gain a competitive advantage, and begin to establish a marketing plan.
Summary: Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.