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Stanford Graduate School of Business professor Jennifer Aaker shares the power behind creating ideas that can build momentum. Through her research on the perception of happiness and meaning, Aaker describes how these concepts relate to a successful and powerful social media campaign. A well-planned effort catches audience attention and offers them an engaging story. Aaker, co-author of The Dragonfly Effect, also offers several personal and corporate examples of effective viral campaigns that garnered real world, and even life-saving, results.
In this illuminating lecture, bestselling author Ori Brafman explores subtle drivers that can help you spark immediate work, life, and romantic connections. Based on insights from his latest book, Click: The Magic of Instant Connections, Brafman teaches leaders and aspiring entrepreneurs how to make every chance meeting count, using examples from the workplace, collegiate life, and the battlefield.
Serial entrepreneur Mitch Kapor speaks about the fundamental principles of building successful companies by drawing on his experience as creator of Lotus 1-2-3, Chairman of Second Life, Founder of Foxmarks and a wealth of technical and social entrepreneurship knowledge. Kapor emphasizes the elements of company building that technology has changed, such as faster feedback cycles and lower barriers to entry, as well as the elements that remain the same, such as how to establish culture and trust. Kapor illuminates his observations with contemporary and historical examples that create a context-rich primer on building vibrant companies.
As America's first Chief Technology Officer, Aneesh Chopra focuses on advancing technology and innovation to unlock national economic growth and prosperity. In this inspiring and entertaining lecture, Chopra challenges students and entrepreneurs to take action now to bring innovation to the energy, education and government sectors. He also discusses leveraging government's vast open data resources, championing new ideas on immigration policy as it relates to innovation, and supporting American entrepreneurship programs.
In academia and the private sector, innovation is the most elusive element. And, adds Stanford University President John Hennessy, it's also needed to solve crucial local and global issues. In this address that launches the University's prestigious Entrepreneurship Week event, Hennessy discusses the evolving interplay between higher learning and commercial progress.
Steve Jurvetson, partner at Draper Fisher Jurvetson, offers perspective on the market opportunities in innovation and technology. Topics discussed include the necessity for utter market disruption, interdisciplinary solutions (particularly across the "bio-nano" life sciences and engineering), and advice for those interested in working in the venture capital arena.
Numenta's Jeff Hawkins, a frequent company founder, inventor, and product designer for Palm and Handspring, highlights lessons learned during his tenure in technology. He also confesses that these accomplishments were mere way stations in his 30-year passionate pursuit of neuroscience.
Retired serial entrepreneur Steve Blank interviews MissionPoint Capital co-founder Jesse Fink. The two discuss the manifold investment opportunities in alternative energies and environmental conservation.
Lisa Lambert, Vice President at Intel Capital, speaks at length on the experience of working for a mammoth, corporate-backed strategic venture capital firm. She unpacks the challenges of the post-recession VC world, and speaks at length about the industry at large. In addition, Lambert discusses critical issues of work/life balance and the conundrum of personal choices faced when climbing the corporate ladder.
JLabs LLC CEO and author Judy Estrin puts the processes and philosophies of innovation under the microscope. Her current analysis indicates that we're short-changing the business arena and culture at large, as we've stopped planting the seeds for true, monumental invention and problem-solving.
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