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Stanford Graduate School of Business professor Jennifer Aaker shares the power behind creating ideas that can build momentum. Through her research on the perception of happiness and meaning, Aaker describes how these concepts relate to a successful and powerful social media campaign. A well-planned effort catches audience attention and offers them an engaging story. Aaker, co-author of The Dragonfly Effect, also offers several personal and corporate examples of effective viral campaigns that garnered real world, and even life-saving, results.
Entrepreneurship is an emotional and economic roller coaster, says venture capitalist and serial entrepreneur Mark Suster. In this candid and informative lecture, Suster defies some of Silicon Valley's conventional wisdom. Based on his extensive experience with multiple companies, Suster shares his thoughts on the real day-to-day life of startups, smart ways to raise the right kind of funds, and offers honest advice in making your way as an entrepreneur.
Parallel entrepreneur Mir Imran, CEO of InCube Labs, has launched twenty companies - at times simultaneously. He shares his solutions-focused expertise and identifies the vitality and growth of the biomedical healthcare vertical.
Ryan Phelan, founder and CEO of DNA Direct, shares her thoughts on entrepreneurship, both for-profit and not-for-profit, based on her experience launching groundbreaking healthcare initiatives that provide public access to comprehensive medical information and genetic testing.
Entrepreneur and early-stage investor Brad Feld offers advice and support to aspiring entrepreneurs. Feld, a managing partner at Foundry Group and a co-founder of TechStars, imparts personal experiences on managing your life as an entrepreneur. He also shares some of the defining characteristics his firm looks for in the entrepreneurs they invest in.
While Plan A may begin the backbone on which an entrepreneurial idea is hinged, succinct data gathering and constant market evaluation more often lead to profit with the next idea in line. The tech sector breeds innovation, says KPCB partner and frequent speaker Randy Komisar, and to do so it is required to accept the numerous fits and starts of the start-up.
Stanford Engineering lecturer and FLOODGATE partner Ann Miura-Ko offers insight into the democratization of innovation in the Internet age, and its affect on investment cycles. Additionally, Miura-Ko speaks candidly about the need to test business models, her firm's desire to be an advocate for "thunder lizard" entrepreneurs, and the challenges of achieving true work/life balance.
Donna Novitsky, CEO of Big Tent Design and a former venture capitalist at Mohr Davidow Ventures contrasts her experiences as an executive in a start-up, a venture capitalist and as an entrepreneur. Novitsky addresses the role of risk mitigation in investing in new ventures and the importance of having a singular focus, aligning company goals with funding requirements and team work in an entrepreneurial environment. Her motto, "Go big or don't go!" has driven her endeavors from her first job to her new venture.
Lonnie Smith, President and CEO of Intuitive Surgical, discusses Intuitive's path from start-up to market dominance in the field of surgical robotics.
Instagram Co-Founders Kevin Systrom and Mike Krieger challenge many of the myths surrounding startups and the lives of entrepreneurs. Both former Mayfield Fellows with the Stanford Technology Ventures Program, Systrom and Krieger share their first-hand experiences of the entrepreneurial process, including identifying good problems to solve and the value in building simple solutions and minimum viable products. Systrom and Krieger also discuss aspects of their co-founder working relationship and their efforts to maintain a balance between work and life.
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