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After two decades in start-up entrepreneurship, Mari Baker, current CEO of PlayFirst, shares some of her lifelong strategies for long-lasting success. She stresses defining the relentless purpose of the enterprise, honing a focus, and building a conscious company culture, amongst other backbone-building tasks.
Tien Tzuo, Chief Strategy Officer for Salesforce.com, describes seven lessons for transforming an enterprise software business from a traditional direct sales model to one which leverages the internet to produce in-bound sales. He stresses the awareness cycle for Salesforce.com's products, free-trial offers, onion-based product design and the continuing importance of events in the complex enterprise software industry.
Juan Andrés Fontaine, Chile's Minister of Economy, Development and Tourism, discusses his government's recent practices and programs that strive to develop Chile's entrepreneurial ecosystem. Topics touched upon include government incentive programs to attract international investment, growth and development to Chile's university research and development, and a desire to build the nation into the innovation hub of South America.
In this candid entrepreneurial narrative, Reid Hoffman describes his journey from academia to PayPal, to finally founding the professional networking site LinkedIn. Hoffman suggests that to be a successful entrepreneur you have to take risks where others wouldn't and be willing to deviate from the beaten path.
Steve Westly, Founder of clean tech investment firm The Westly Group and former Controller for the state of California, paints a landscape of the present and future opportunities in emerging alternative energy.
What can extreme surfing and World of Warcraft teach the enterprise? Independent Co-Chairman of the Deloitte Center for the Edge and former Xerox PARC Chief Scientist John Seely Brown holds them as examples of the power of frequent benchmarking and full industry info-share. He also uses them to show how the core ecosystem can be made stronger by sharing knowledge gathered from learning on the edge. In addition, Seely Brown touches upon his theory of a monumental economic shift from a push to a pull economy as outlaid in his 2010 book, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion.
Mitchell Baker, "Chief Lizard Wrangler" at Mozilla, discusses the organization's unique, community-based culture and how it has contributed to their success. She explains how freedom, openness, and dedication to improving Internet usability fosters extraordinary contributions from Mozilla's employees and volunteers.
David Rothkopf, CEO of Garten Rothkopf and author of <em>Superclass: The Global Power Elite and the World They are Making</em>, mulls over the research in his latest social macroeconomic tome. He iterates a wealth of trends and statistics on the ever-broadening gap between rich and poor, and how true global influence is the product of a shockingly small handful of global players.
Greg Ballard, a veteran entrepreneur and currently the CEO of Glu Mobile, shares his business insights on products, people and values through a variety of enlightening and entertaining anecdotes.
Armen Berjikly, the Founder and CEO of The Experience Project, and Julio Vasconcellos, VP of Business Development discuss their experience of building a technology start-up that unites people who can improve each other's lives. Berjikly discusses how he built his new venture from fund raising to establishing the company infrastructure. He talks about the importance of hiring the right people to work in a start-up and illustrates the key role of a "Mentor Capitalist" in the journey of an entrepreneur. Berjikly also describes the financial and psychological challenges an entrepreneur faces while building a company.
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