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Stanford Graduate School of Business professor Jennifer Aaker shares the power behind creating ideas that can build momentum. Through her research on the perception of happiness and meaning, Aaker describes how these concepts relate to a successful and powerful social media campaign. A well-planned effort catches audience attention and offers them an engaging story. Aaker, co-author of The Dragonfly Effect, also offers several personal and corporate examples of effective viral campaigns that garnered real world, and even life-saving, results.
Thomas J. Fogarty is a specialist whose creative talents have impacted many diverse professional and entrepreneurial arenas. In addition to his teaching responsibilities as Professor of Surgery at Stanford University,
Dr. Fogarty performs numerous cardiac and peripheral vascular surgeries, manages several medical device companies founded upon his product designs, is founder and active Senior Partner in the venture capital firm of Three Arch Partners,
and also finds time to pursue his interest in oenology at the family owned and operated Thomas Fogarty Winery and Vineyards. During the past 40 years he has acquired over 70 surgical patents, including the "industry standard" Fogarty
balloon embolectomy catheter. Patented in 1969, this first balloon catheter for the vascular system was a sophisticated version of the original crude instrument that young Tom Fogarty, then an OR scrub technician, designed in the late
1950's using a surgical glove finger tied to a ureteral catheter. Other commercially successful medical products designed by the Fogarty engineering group include a minimally invasive device for breast cancer diagnosis and therapy, and
also a self-expanding stent-graft used to treat critical aortic aneurysms via a minimally invasive technique. Dr. Fogarty is a past recipient of the Inventor of the Year award given by the San Francisco Patent and Trademark Association, a
four-time recipient of the Distinguished Scientific Presentation award presented by the American College of Surgeons, and was the first recipient to receive the award for "Achievement in Medicine" bestowed by the Santa Clara County Medical
Association. Selected recent awards include the 2000 Lemelson-MIT $500,000 Prize for Invention and Innovation as well as the Association for Advancement of Medical Instrumentation Foundation's Annual Laufman-Greatbatch Prize for inventing
breakthrough medical devices. Later in 200
Julio C. Palmaz, M.D., is the inventor of the first commercially successful stent and has developed numerous other procedures and devices, including the stent graft. Millions of patients worldwide, including stent
recipient Mother Teresa, have benefited from the inventions of Dr. Palmaz, some of which have been donated to the Smithsonian Institute. Dr. Palmaz is the Stewart R. Reuter Distinguished Professor and chief of cardiovascular and
interventional radiology at the University of Texas Health Science Center. Dr. Palmaz received his M.D. in 1971 at the National University of La Plata, Argentina, with radiologic specialty training at the University of California at Davis,
Martinez Veteran's Administration Medical Center. Dr. Palmaz began his professional career in 1974 at San Martin University Hospital in Argentina, where he attained the position of chief of angiography. In 1983, Dr. Palmaz joined the
University of Texas Health Sciences Department of Radiology as Chief of Angiography and Special Procedures. Dr. Palmaz has 17 issued patents and is the author of over 26 books or book chapters and has authored more than 75 peer-reviewed
publications. He is Member of the Editorial Board for Circulation and is a Scientific Reviewer for several journals including the Journal of Vascular Surgery and the Journal of Vascular, Interventional Radiology. Palmaz is the recipient of
numerous awards, and was honored January 2003 with the Presidential Distinguished Scholar Award by the University of Texas San Antonio. In 2002, the International Society of Endovascular Surgery bestowed upon Dr. Palmaz the Honor Award for
Lisa Lambert, Vice President at Intel Capital, speaks at length on the experience of working for a mammoth, corporate-backed strategic venture capital firm. She unpacks the challenges of the post-recession VC world, and speaks at length about the industry at large. In addition, Lambert discusses critical issues of work/life balance and the conundrum of personal choices faced when climbing the corporate ladder.
Thomas Prescott, CEO of medical device manufacturer Align Technology, discusses disruptive product innovation and leadership in the medical device industry. Prescott shares the company's story, including insights on the launch of their signature product, the Invisalign orthodontic system. He also discusses operational trends and the need for sound analysis of financing, product execution, and business development tactics.
Can entrepreneurs be made? This question is incredibly important for aspiring entrepreneurs, investors, and educational organizations like BASES. For some, the answer is straightforward; if you inherently possess a certain set of qualities, then, at the very least, you have the potential to become a successful entrepreneur. Otherwise, you're out of luck. For others, there is a relatively distinct manner in which entrepreneurs can be developed, through both intentional circumstances and otherwise, such as family background and education.
George P. Shultz is the Thomas W. and Susan B. Ford Distinguished Fellow at the Hoover Institution. He was sworn in on July 16, 1982, as the sixtieth U.S. secretary of state and served until January 20, 1989. In January
1989, he rejoined Stanford University as the Jack Steele Parker Professor of International Economics at the Graduate School of Business and as a distinguished fellow at the Hoover Institution. He is a member of the board of directors of
Fremont Group and Accretive Health. He is chairman of the J. P. Morgan Chase International Council, chairman of the California governor's Council of Economic Advisers, and U.S. chair of the North American Forum. He is the advisory council
chair of the Precourt Institute for Energy Efficiency at Stanford University, chair of the MIT Energy Initiative External Advisory Board, and chair of the Energy Task Force at Hoover Institution. He was awarded the Medal of Freedom, the
nation's highest civilian honor, on January 19, 1989. He also received the Seoul Peace Prize (1992), the Eisenhower Medal for Leadership and Service (2001), and the Reagan Distinguished American Award (2002). He is the recipient of the
Elliot Richardson Prize for Excellence and Integrity in Public Service, the James H. Doolittle Award, and the John Witherspoon Medal for Distinguished Statesmanship. The George Shultz National Foreign Service Training Center in Arlington,
Virginia, was dedicated on May 29, 2002. Shultz was named a distinguished fellow of the American Economic Association in 2005. He received the American Spirit Award from the National World War II Museum in 2006 and the Truman Medal for
Economic Policy in 2007. His most recent publication is Putting Our House in Order: A Guide to Social Security and Health Care Reform (W.W. Norton, 2008), coauthored with John Shoven, Hoover senior fellow and director of the Stanford
Institute for Economic Policy Research. Hi
Chip Conley is the founder and CEO of Joie de Vivre Hospitality, California's largest boutique hotel company now celebrating its 20th anniversary. Starting out with virtually no industry experience, Chip opened his first
hotel, The Phoenix, in San Francisco's edgy Tenderloin district on a wing and a prayer. The company now consists of over 40 award-winning hotels, restaurants and spas across the state with over 2,500 employees and revenues close to 200
million dollars. Each unique property is designed to produce what Chip calls "identity refreshment" for his guests. The company gleans inspiration for each hotel from popular magazines such as Rolling Stone (The Phoenix), The New Yorker
(Hotel Rex), Dwell (Vitale), Wired (Avante) and others. Chip and his company's time-tested techniques have been featured in Business 2.0, TIME, Fast Company, Fortune, People and other leading publications - so many magazines, so many new
hotel possibilities! A popular speaker and innovative leader, Chip is regularly consulted by corporate, civic and academic institutions for his opinions, guidance and wisdom on building and maintaining a successful and transformative
enterprise involving areas such as organizational leadership, creative business development, corporate social responsibility and spirit in business. In his new book, PEAK: How Great Companies Get Their Mojo From Maslow,
Chip shares his unique prescription for success based on the iconic Hierarchy of Needs. His new theory illustrates how Employees, Customers and Investors are ultimately motivated by peak experiences, and he demonstrates how to create these
for each using real-world examples from his own company and others. Chip has been honored with the top hospitality industry awards and is recognized as a committed and creative philanthropist. He is the founder of San Francisco's Annual
Celebrity Pool Toss, which has raised over 3 milli
Steve Young is a former quarterback for the National Football League's San Francisco 49ers and Tampa Bay Buccaneers, and the Los Angeles Express of the short-lived United States Football League. He was named the Most
Valuable Player of Super Bowl XXIX, and was inducted into the Pro Football Hall of Fame in 2005, the first left-handed quarterback to be so honored. He holds the NFL record for highest career passer rating and won six NFL passing titles.
Steve is a member of The Church of Jesus Christ of Latter-day Saints, and is a direct descendant of Brigham Young.
Dan Springer brings over 20 years of executive leadership and strategic sales and marketing consulting experience to Responsys, with proven success in interactive marketing, e-commerce, and finance. As Chief Executive
Officer, Dan is responsible for charting Responsys' strategic direction and extending the company's leadership into new realms of digital marketing. Prior to Responsys, Dan was Managing Director in the San Francisco office of Modem Media
where he was responsible for general management of the agency's western United States operations. Dan led the development of the agency's Performance Marketing capability by leveraging database marketing, web site analytics and search
engine marketing techniques. Prior to Modem Media as the CEO of Telleo, Inc., he refocused the business from online advertising to business partnerships with leading brands like Taco Bell. Previously, Springer was also the Chief Marketing
Officer and General Manager for NextCard, where he built the fastest-growing credit card in history by creating one of the Internet's top five advertisers. He started his career as a consultant at McKinsey & Company and
DRI/McGraw-Hill. Dan holds an MBA from Harvard University and a BA in Mathematics and Economics from Occidental College. He also sits on the board of directors for ITI, E-LOAN and The Randall Museum.
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