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Janice Fraser is the CEO and a founding partner of Adaptive Path. She has worked in high-tech media for more than 15 years as an entrepreneur, interaction designer, and editor. She joined the internet back when the blink
tag was big, and began to pioneer consumer Web applications for Netscape in 1996. Her current work focuses on leadership for user experience managers and the role of user experience in the changing landscape of product innovation. Janice
has been a featured speaker at nearly every Web-centered design conference, from the Nielsen/Norman world tour to South by Southwest Interactive. She is the founder of four startup companies and was previously managing editor for IDG
Communications. For many years Janice taught interaction design at San Francisco State University's Multimedia Studies Program. Although Time magazine once called her a "grizzled and cynical veteran" of the dot-com era, she remains an
unapologetic champion of user-centered design as a value-producing investment.
Janice Fraser, CEO and a founding partner of Adaptive Path, discusses the entrepreneurial leadership qualities that have contributed to the success of her user experience consulting company.
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