Ken Wirt

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Entrepreneurial Thought Leader Speaker Series
Wirt Ken
2/3/2004
Summary:

As senior vice president, Worldwide Marketing, Ken is responsible for all palmOne marketing activities, including product marketing. Prior to joining the company, Ken was the founder and chief executive officer of Riffage.com, a venture capital-funded music media company backed by Mayfield Fund, Bertelsmann and AOL. The management team he recruited built Riffage into a popular music site on the Internet, with 1 million unique visitors per month, signing major sponsors including Sony, Sega, Lipton's and Telocity. Before founding his own company, Ken was vice president of corporate marketing for Diamond Multimedia Systems, a leading PC peripherals company, where he managed all worldwide marketing functions, tech support, customer service and Internet marketing. Ken also led the introduction of the Rio portable MP3 player, which established the MP3 market and maintains a leading share today after the entry of Sony, Compaq, Philips, Samsung and Intel, among others. Previously, Ken headed marketing for Apple Computer's PIE (personal interactive electronics) division, overseeing all Newton marketing programs. Ken also has held key marketing roles at NEC Technologies, Cognitive Systems and Atari. He holds a master of business administration degree from Stanford University and an undergraduate degree from the University of Michigan.

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