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Mari Baker is the CEO of PlayFirst and the former CEO of Navigenics. Previous to that, she was an executive-in-residence at Kleiner Perkins Caufield & Byers, which she joined in 2006. Prior to that, she was president
of BabyCenter, LLC, a Johnson & Johnson company. Under her leadership, BabyCenter became the world's leading Web site for new and expectant parents, winning numerous online health awards and expanding significantly offline and
internationally. Prior to her tenure with BabyCenter and Johnson & Johnson, she was a senior vice president at Intuit, Inc., which she joined in 1989 as product manager for Quicken. Baker led Quicken to grow into the number one
personal finance product in the world, along with international expansion and the launch of Quicken.com. Baker also held executive or product management positions at Now Software, Migent Software, and E.F. Hutton. Mari Baker attended
Stanford University, graduating with degrees in economics and sociology. She served on the board of trustees of Stanford University from 1996 to 2003, where she oversaw the Stanford Medical Center, and she continues to serve as a trustee
emeritus. Baker currently serves on the board of directors of the Cozi Group and she is a member of the Young Presidents' Organization.
After two decades in start-up entrepreneurship, Mari Baker, current CEO of PlayFirst, shares some of her lifelong strategies for long-lasting success. She stresses defining the relentless purpose of the enterprise, honing a focus, and building a conscious company culture, amongst other backbone-building tasks.
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