Entrepreneurial Thought Leader Lecture

Tools

The Real Meaning of Competition - Austin Shoemaker, Soujanya Bhumkar, Josh Schwarzapel (Cooliris)
Date: 2/21/2009
Length: 1 minutes
Speaker(s): Josh Schwarzapel , Soujanya Bhumkar , Austin Shoemaker
Sources: Stanford Technology Ventures Program
Description: While not having any direct competition at the moment, 3D rich media browser Cooliris' CTO Austin Shoemaker defines the meaning of the word. Though no one (yet) exists in the marketplace with a similar product, he reminds
entrepreneurs that a competitor is anyone using any tool to meet your customer's need. Soujanya Bhumkar, CEO for the company, also makes mention that they're not only competing for customers, dollars, and marketshare, but also the best
available human resources.

Other Videos in Series

Add Plumbing Now for Cash Flow Later - Austin Shoemaker, Soujanya Bhumkar, Josh Schwarzapel (Cooliris)
Austin Shoemaker Josh Schwarzapel Soujanya Bhumkar
2/21/2009
Summary: What are the benefits of a Chief Revenue Officer? They force the start-up to think about revenue stream now, and in the future. Cooliris CEO Soujanya Bhumkar discusses how profit may not yet be flowing, but that his company has
been certain to craft their product model with the faucet built into the room. And, most importantly, Cooliris is evaluating all paths toward monetization that will keep their customer base engaged. Watch More
Bringing Metrics into the Daily Routine - Austin Shoemaker, Soujanya Bhumkar, Josh Schwarzapel (Cooliris)
Soujanya Bhumkar Austin Shoemaker Josh Schwarzapel
2/21/2009
Summary: Active users, engagement time, and revenue per user. Every Cooliris employee is issued a toothbrush with reminders of these metrics printed on the back, designed to motivate them to think about how to achieve the company goals as
part of the daily routine. All of these metrics are critical yard sticks for gauging success for the start-up, and the kind of development that Cooliris CEO Soujanya Bhumkar wants his workforce to think about every day, morning and night. In
this clip, he explains the company's powerful efforts to prevent decay in these signposts for success. Watch More
Learning from Demonstrated Product Engagement - Austin Shoemaker, Soujanya Bhumkar, Josh Schwarzapel (Cooliris)
Soujanya Bhumkar Austin Shoemaker Josh Schwarzapel
2/21/2009
Summary: There is no substitute for actually watching your users use the products, proclaims Cooliris Product Manager Josh Schwarzapel. Viewing your web tools across multiple platforms with a multitude of configurations is an indispensable
component of product research. And, adds Schwarzapel, developers and staffers who live and breathe product development in-house often become blind to its intricacies, and only a fresh set of eyes can provide the kind of clarity necessary for
forward vision. Watch More
New Views on Recruitment - Austin Shoemaker, Soujanya Bhumkar, Josh Schwarzapel (Cooliris)
Soujanya Bhumkar Josh Schwarzapel Austin Shoemaker
2/21/2009
Summary: With 34 full-time employees and 25 interns, Cooliris has brought innovation into attracting the best talent. Here, Product Manager Josh Schwarzapel and CEO Soujanya Bhumkar discuss their company's unique recruiting process for
both engineers and interns. For the former, Schwarzapel sells the company to potential engineers during the interview as he would a VC - striving to get them excited, and giving away a small piece of proprietary information in the process. To
find the best interns, the team identified and recruited well-respected and hypersocial "connector" students from top universities to evangelize the company and hand-pick the best available members of the "party team". In short, Cooliris gives
weight to finding the top talent across the board, whether they are board members, full-time staff, or unpaid innovators. Watch More
Soliciting Feedback, Not Funding - Austin Shoemaker, Soujanya Bhumkar, Josh Schwarzapel (Cooliris)
Austin Shoemaker Soujanya Bhumkar Josh Schwarzapel
2/21/2009
Summary: After seeking interest in their product from industry players such as Technorati, KPCB, and Yahoo!, Josh Schwarzapel, Product Manager for Cooliris, and Soujanya Bhumkar, CEO for the company, recall how the founding team
investigated how their technology could enhance the Internet landscape at large. Pitching Cooliris was not a one-time event, but a slow and steady process that picked up traction and slowly roused interest over time. Their case study proves
the old adage that if you ask for advice, you get money, and if you ask for money, you get advice. Feedback, rather than funding, was the founders' initial pursuit. Ultimately, the start-up was able to garner both. Watch More
The Real Meaning of Competition - Austin Shoemaker, Soujanya Bhumkar, Josh Schwarzapel (Cooliris)
Josh Schwarzapel Soujanya Bhumkar Austin Shoemaker
2/21/2009
Summary: While not having any direct competition at the moment, 3D rich media browser Cooliris' CTO Austin Shoemaker defines the meaning of the word. Though no one (yet) exists in the marketplace with a similar product, he reminds
entrepreneurs that a competitor is anyone using any tool to meet your customer's need. Soujanya Bhumkar, CEO for the company, also makes mention that they're not only competing for customers, dollars, and marketshare, but also the best
available human resources. Watch More

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