Entrepreneurial Thought Leader Lecture

Tools

Scaling Vision, Products, and Yourself - Sheryl Sandberg (Facebook)
Date: 4/22/2009
Length: 1 minutes
Speaker(s): Sheryl Sandberg
Sources: Stanford Technology Ventures Program
Description: What wisdom does Sheryl Sandberg, Facebook COO, pass to the next generation of entrepreneurs and business leaders? The importance of impact, and the necessity for that impact to be scalable. Plan for your operations to entice
change with a decreasing marginal cost, and for new ventures to grow legs and utility beyond the one-to-one user experience. Company vision, products, and the individual all have their own metric of scale. In this clip, Sandberg introduces
these ideas and their application.

Other Videos in Series

Leveraging Relationships and Scaling Yourself - Sheryl Sandberg (Facebook)
Sheryl Sandberg
4/22/2009
Summary: Your career is based on relationships with other people, says Facebook COO Sheryl Sandberg. How do you leverage them? She encourages students to separate people into two exclusive teams: Those who can hire you, and those who can
help you plot your career path. Watch More
Make It Personal and Make It Work - Sheryl Sandberg (Facebook)
Sheryl Sandberg
4/22/2009
Summary: Connecting community and making information accessible are the two overarching threads that run through some of the most successful companies of the last century, points out Facebook COO Sheryl Sandberg. Here, she cites her own
personal career path that began in the non-profit sector and evolved into technology, and numerous examples of companies with purpose, drive, and scalable vision, including Google, Apple, Nike, and Starbucks. She speaks of these as case
studies to drive home her point on effective leadership containing a vision that will scale over time, place, and product line. Watch More
Moving Product at Unprecedented Scale - Sheryl Sandberg (Facebook)
Sheryl Sandberg
4/22/2009
Summary: When you think about a product that scales, future entrepreneurs must consider web and mobile technologies, as they've allowed for unprecedented, accelerated, broader markets than ever before conceivable. Truly understand the
economics of distribution; Sheryl Sandberg, Facebook's COO talks about old print media and music and how they've been trumped by the free distribution of the Web. She strongly encourages those venturing into business to take this business
angle into account. Watch More
Scaling Vision, Products, and Yourself - Sheryl Sandberg (Facebook)
Sheryl Sandberg
4/22/2009
Summary: What wisdom does Sheryl Sandberg, Facebook COO, pass to the next generation of entrepreneurs and business leaders? The importance of impact, and the necessity for that impact to be scalable. Plan for your operations to entice
change with a decreasing marginal cost, and for new ventures to grow legs and utility beyond the one-to-one user experience. Company vision, products, and the individual all have their own metric of scale. In this clip, Sandberg introduces
these ideas and their application. Watch More
The Importance of Authentic Communication - Sheryl Sandberg (Facebook)
Sheryl Sandberg
4/22/2009
Summary: Sheryl Sandberg, COO of Facebook, talks about the importance of communication in scaling one's own career and business relationships. She recommends that rather than stating opinions as facts, managers state beliefs and the facts
that support it, and encourage others to do the same, as a tool to encourage better information sharing. She also encourages everyone to take full responsibility for the actions, and to make them personal, stating that this ownership is a
crucial building block at all stages of one's career. Watch More
The Scaling of Vision - Sheryl Sandberg (Facebook)
Sheryl Sandberg
4/22/2009
Summary: People running organizations often make a distinction between management and leadership - the former being mathematical and scientific; the latter being more artful and magical. While management can conjure compliance in a work
force, it take real leadership to drum up passion and enthusiasm. Sheryl Sandberg, COO of Facebook, does not claim to have all of the answers to effective leadership, but she believes trust and respect are necessities. Real vision needs
purpose to elicit that kind of passion, and it must be able to transcend into the foreseeable future. Watch More

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